The rise of China’s functional food and dietary supplement industry is continuing to outstrip overall economic growth, and will continue to do so with sports nutrition and goods for the elderly likely to drive future increases.
New Zealand’s a2 Milk Company has signalled its intention to branch out from infant formula into a broader range of dairy-based nutritional products – with the burgeoning China market very much in its sights.
Strong demand for healthcare products and growing recognition of overseas brands is driving more Chinese companies to find overseas corporate targets, according to market intelligence provider CCM.
Health experts in China have defended iron-fortified soy sauce as an effective and safe way to reduce anemia after claims emerged that it could cause cancer and other health problems.
Chinese regulators are developing standards for bovine colostrum,
the first milk from cows that has a growing following as a health
product among Chinese consumers.