Blackmores voted Australia’s ‘most trusted’ supplement brand

By Nathan Gray

- Last updated on GMT

Blackmores voted Australia’s ‘most trusted’ supplement brand

Related tags Health care

For the eighth year in succession, Blackmores has been awarded Australia’s most trusted vitamin and supplement brand.

Blackmores has won the award for most trusted brand in the vitamins and supplements category as part of its 2016 trusted brands survey, making it the eighth win in eight years. 

The Reader’s Digest commissioned survey polled a representative sample of Australians, with more than 2,410 respondents ranking brands on consumer trust levels. 

“We are so grateful to our customers for recognising Blackmores as a trusted brand,”​ said Dave Fenlon, Blackmores managing director for Australia and New Zealand. “We are committed to continuing to earn that trust with our strong focus on innovation, our health advisory services and our investment in research and education.” 

“Our most sincere thanks to the consumers, pharmacists, retailers and healthcare professionals who choose us to accompany them on their path to better health. We are devoted to delivering new, quality products, trusted and reliable health information and engaging experiences for Australia’s journey to wellbeing,”​ he commented. 

Following Blackmores in the vitamins and supplements section were Swisse and Nature’s Own – both of which were highly commended. 

Also performing well in the awards were S26, which won the baby formula category, said Reader’s Digest.

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