Former Liverpool FC expert helps Herbalife pick up the pace of sports nutrition promotion

23-Oct-2016 - Last updated on 24-Oct-2016 at 01:42 GMT

Herbalife Nutrition is introducing the Herbalife24 Program for the first time in Australia and New Zealand. ©iStock

Herbalife is launching the Herbalife24 Program for Australia and New Zealand as it seeks to boost its sports nutrition products in the two countries.

A promotional campaign has been launched, featuring a six-city Sports Nutrition Tour featuring Dr Darren Burgess, head of high performance at Port Adelaide Football (AFL) Club.

Burgess is the first Australian member of the Herbalife Nutrition Advisory Board, and will discuss how nutrition can improve sports performance at events in Adelaide, Sydney, Melbourne, Brisbane, Perth and Auckland.

He was previously head of fitness and conditioning at Liverpool Football Club (EPL) and has worked with many other top Australian national and regional sporting organizations.

As part of its Sports Nutrition Tour, Herbalife Nutrition is introducing the Herbalife24 Program for the first time in Australia and New Zealand.

The company says the programme specifically assists active adults in training, performance and recovery. The products are customizable, based on specific training and performance needs, backed by proven science and independently tested, they add.

Dr. Burgess said. "Knowledge on how nutrition works will certainly aid performance in sporting and fitness events."

Energise workouts

The complete programme includes the Herbalife Formula 1 Sport for protein prior to workouts, the Herbalife CR7 Drive to energize workouts, the Herbalife Hydrate to replenish the body with electrolytes and the Herbalife Rebuild Strength, which provides immediate and sustained muscle recovery taken after exercises.

"Through these efforts, we hope to equip people with the right tools to collectively build a greater knowledge of sports nutrition across Australia and New Zealand," said Rod Taylor, general manager, Australia and New Zealand, Herbalife Nutrition.

The Sports Nutrition Tour is similar to the Herbalife Asia Pacific Wellness Tour where five experts on the Herbalife Nutrition Advisory Board recently toured 21 Asian cities to share information with both Herbalife Nutrition members and the general public about the nutritional requirements of a healthy active lifestyle and the benefits of effective supplementation.