Last month we revealed that e-commerce would form the mainstay of the firm’s China strategy, marking a clear change in tack for the Texas company, which usually focuses on multi-level marketing or direct selling.
“We are thrilled to launch this e-commerce site in the largest nation in the world. It is our privilege to deliver Mannatech’s health and wellness products to a region that is constantly seeking better wellness solutions,” said Mannatech’s CEO and president, Alfredo Bala.
“This e-commerce retail site allows Mannatech to open the doors wide for anyone in China who would like to improve their lives and the lives of their family members by using our renowned, revolutionary wellness products. The e-commerce site is part of a number of new initiatives underway that will allow Mannatech to better serve the needs of the Chinese community globally.”
The website offers a variety of Mannatech’s products, including its flagship Ambrotose product line. Its TruHealth Fat-Loss System will also be available for purchase, as will the vegetable protein TruPLENISH Nutritional Shake, TruPURE Cleanse Slimsticks and TruSHAPE, a stimulant-free metabolism-boosting supplement.
We previously reported how Bala said the e-commerce site would be the first of a three phase approach to China.
“For the last two years we have been laying down the tracks to enter China, and they are now becoming a reality," he said.
“Later this year we will begin operating in China through an e-commerce business model…and this will be the first phase of a three-step approach that will ultimately result in a direct sales model that fits into the Chinese culture."
Bala said China’s growing middle class of 300m people provided a great opportunity for the company.
“I am excited to finally see these products get to the people of China,” said Bala. “I’m honored to be a part of welcoming them into the Mannatech family, and I know we will be warmly welcomed in return.”
Asia is Mannatech’s fastest-growing market and the China venture comes on the back of additional investment in both Singapore and Hong Kong in recent years.
Earlier this week the company announced third-quarter net sales were $48.1m, up $4.2m year-on-year.