China private equity firm acquires 80% stake in Kiwi supplement manufacturer

By Gary Scattergood contact

- Last updated on GMT

The brand is sold exclusively in pharmacies and health stores.
The brand is sold exclusively in pharmacies and health stores.
New Zealand supplement firm Better Health Co, which owns the GO Healthy brand, has sold an 80% stake to an Asian private equity fund to help it tap into international markets.

Private equity fund ORA New Zealand, controlled by China Diamond Holdings, acquired the stake for an undisclosed sum after it was approved by national financial and land regulators.

The notce of regulatory approval stated: “GO Healthy is a leading New Zealand natural health products brand. The business manufactures and distributes a range of hard and soft capsules, tablets and powders containing natural extracts that provide health benefits for a range of symptoms and targeted effects.  

“The vendors are looking to leverage its domestic brand credibility and market leader position by expansion into export markets.

“The applicant intends to act as a catalyst for expansion of the Go Healthy business and unlock value for all stakeholders by providing the needed assistance and resources to the existing management team in its efforts to capture these new opportunities.

The manufacturer has products across 12 categories – general health, women’s health, men’s health, joint health, healthy oils, immune system, sleep/nervous system, weight m,anagement, active energy, specialty products, children's health and manuka honey. 

Better Health Co said it had fielded several international offers, with the latest best meeting its strategic needs.

Its owners also said the deal would ensure the firm would continue to manufacture in New Zealand.

Related news

Related products

show more

HRB probiotics: The gift of life for infant health

HRB probiotics: The gift of life for infant health

Morinaga Milk Industry Co., Ltd. | 29-Jun-2020 | Technical / White Paper

Bifidobacteria are among the first colonizers of human gut, and certain species are recognised as Human-Residential Bifidobacteria (HRB) - the natural...

Pycnogenol® for Enhanced Cognitive Performance

Pycnogenol® for Enhanced Cognitive Performance

Horphag Research (USA) Inc. | 05-Dec-2019 | Infographic

Pycnogenol®, French maritime pine bark extract has been found safe and effective to support brain function in a variety of age groups from college students...

CryoCap: Protecting Vit K2 in Mineral Combinations

CryoCap: Protecting Vit K2 in Mineral Combinations

NattoPharma USA, Inc. | 02-Sep-2019 | Technical / White Paper

Suppliers must deliver proven material they can assure is stable in any formulation. NattoPharma is that supplier.
Many parameters influence formulation...

Related suppliers

NutraIngredients-Asia Awards 2020

22nd September 2020, 3 pm SGT

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast