The new role sees her assume responsibility for digital, product, sponsorships, PR and design strategies.
Cunningham also previously worked for Wrigley, Lion and Suncorp.
Blackmores managing director, Australia & NZ, David Fenlon added: “Tami has previously demonstrated expertise in implementing a strong focus in brand building, supplemented by extensive experience in driving collaborative relationships between sales, category and consumer activation. We welcome her to the Blackmores family with much excitement for the future of our brand.”
Blackmores is currently searching for a new CEO after Christine Holgate announced she wes leaving to join AusPost.