ChromaDex partners with Watsons to launch healthy ageing supplement in Asia

By Cheryl Tay contact

- Last updated on GMT

The supplement is said to have anti-ageing benefits.
The supplement is said to have anti-ageing benefits.

Related tags: Nutrition

Botanical ingredient and analytics firm ChromaDex has partnered with Hong Kong-based retailer AS Watson to launch its US-made dietary supplement TRU NIAGEN in Asia.

The supplement will go on sale from September in over 100 Watsons stores in Hong Kong, as well as the Watsons Hong Kong e-store.

ChromaDex CEO and co-founder Frank Jaksch, Jr. said, “We’re excited to have a premier partner in Watsons for the launch of TRU NIAGEN in Asia. They are globally renowned for offering a market-leading product range, and exceptional personalised consultation to educate their consumers.”

Supplementary information

The product features ChromaDex’s NIAGEN NR (nicotinamide riboside), which is said to boost NAD+ (nicotinamide adenine dinucleotide) levels. Nicotinamide riboside is a pyridine-nucleoside form of vitamin B₃.

NAD+ is essential to cellular metabolism and healthy cellular function, with research implying that its decline is associated with a number of age-associated health issues.

The US FDA has granted NIAGEN NR Generally Recognised as Safe (GRAS) status and a New Dietary Ingredient Notification (NDIN).

ChromaDex has reportedly invested millions in analytical research, toxicology studies and human clinical trials assessing TRU NIAGEN’s safety and efficacy.

It has conducted 120 collaborative studies with universities and research institutions such as the National Institute of Aging, MIT and the Scripps Research Institute, amounting to approximately US$50m in additional NR research. 

A ‘critical milestone’

Watsons Hong Kong GM Diane Cheung highlighted the importance of healthy ageing amongst consumers, adding: “TRU NIAGEN is a proven safe and effective way to significantly boost NAD+, which may help our consumers achieve health longevity.”

ChromaDex president Robert Fried said, “This critical milestone is the first step in executing our broader expansion plans for TRU NIAGEN.

“With science continually reinforcing just how important NAD+ and this nutrient are to health, we recognise our responsibility to distribute it widely, safely and with the finest partners around the globe.”

Going further afield

After launching the product in Hong Kong, Watsons intends to introduce TRU NIAGEN to retail outlets in Macau and elsewhere in Asia.

Each bottle of the supplement retails for HK$388 (US$50), and multi-bottle packs, as well as yearly subscriptions, will soon be available online.

Related news

Show more

Related products

show more

Lute-gen®: Telomere protection & healthy ageing

Lute-gen®: Telomere protection & healthy ageing

Bio-gen Extracts Pvt. Ltd. | 27-Apr-2020 | Technical / White Paper

Ageing is an inevitable part of every individual's lifetime, but it is up to each individual to make the right choice to enable them to age healthily....

CryoCap: Protecting Vit K2 in Mineral Combinations

CryoCap: Protecting Vit K2 in Mineral Combinations

NattoPharma USA, Inc. | 02-Sep-2019 | Technical / White Paper

Suppliers must deliver proven material they can assure is stable in any formulation. NattoPharma is that supplier.
Many parameters influence formulation...

Run Your Food & Beverage Company Better in the Cloud

Run Your Food & Beverage Company Better in the Cloud

Oracle NetSuite | 16-Aug-2019 | Technical / White Paper

For food and beverage companies, running a successful business demands constant innovation to meet changing customer tastes and technology that can enable...

Related suppliers

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast