VITAFOODS ASIA 2018

WATCH: "Now is the right time to expand even further" — Japanese probiotics supplement manufacturer Morishita Jintan

By Tingmin Koe contact

- Last updated on GMT

Related tags: Probiotics, Halal, Trends

The time is ripe to expand the APAC probiotics business, according to Morishita Jintan, a Japanese probiotics supplement manufacturer.

NIA-GOED Omega-3 Summit

NutraIngredients, in conjunction with GOED, will be holding APAC's first ever omega-3 event in Singapore in February 2019, featuring renowned speakers from CSIRO, A*STAR, Koure, GOED and more.

Find out how to attend​.​ 

Higher income, demand for better lifestyle and longevity were factors fuelling the demand for supplements, said Yuji Sakuta, manager of the firm’s international business group (healthcare business division).

“We see that the probiotics trend is growing in Asia, we have been expanding this business opportunity since 20 years ago and I would say that now is the right timing to expand even further more into the other Asian countries.”

 “China is now growing very rapidly on probiotics, it is very attractive for Japanese companies to get in, especially for Chinese people, (because) when they come to Japan, they like to buy local products.”

However, stringent registration requirements for health food and dietary supplements have made it highly challenging to enter the Chinese market.

As such, some companies have decided to shift its attention to ASEAN.

To cater to the region’s demographics, gaining halal certification is one of the key steps when entering the ASEAN market.

As such, the firm hopes to establish manufacturing base for halal products in Indonesia and Malaysia. 

Watch the video to find out more. 

Related news

Show more

Related products

show more

ALTILIX® Natural ingredient for liver detox

ALTILIX® Natural ingredient for liver detox

BIONAP Srl | 13-Mar-2019 | Product Presentation

ALTILIX®is a powder extract obtained from the leaves of artichoke, the best folk remedy for liver diseases. Numerous clinical trials show how artichoke...

Robuvit® Shown to Improve Recovery from The Flu

Robuvit® Shown to Improve Recovery from The Flu

Horphag Research (USA) Inc. | 22-Feb-2019 | Research Study

Research shows Robuvit® French oak extract can help support recovery from influenza and boost the body’s defenses after the immune system is weakened from...

The most studied extract of a precious fruit: bilberry

The most studied extract of a precious fruit: bilberry

Indena: the botanical ingredient of Health Food industry | 04-Feb-2019 | Application Note

Plants represent a rich source of active principles that can be used in different markets including health foods and supplements. The overall quality is...

Human Bifidobacteria, selected by Mother’s milk

Human Bifidobacteria, selected by Mother’s milk

Morinaga Milk Industry Co., Ltd. | 01-Feb-2019 | Technical / White Paper

Health promoting traits of Bifidobacteria are well-known around the world and its effect is strain-specific, however, whether the residential origin of...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars