VITAFOODS ASIA 2018

WATCH: "Now is the right time to expand even further" — Japanese probiotics supplement manufacturer Morishita Jintan

This content item was originally published on www.nutraingredients-asia.com, a William Reed online publication.

By Tingmin Koe

- Last updated on GMT

Related tags Probiotics Halal Trends

The time is ripe to expand the APAC probiotics business, according to Morishita Jintan, a Japanese probiotics supplement manufacturer.

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Higher income, demand for better lifestyle and longevity were factors fuelling the demand for supplements, said Yuji Sakuta, manager of the firm’s international business group (healthcare business division).

“We see that the probiotics trend is growing in Asia, we have been expanding this business opportunity since 20 years ago and I would say that now is the right timing to expand even further more into the other Asian countries.”

 “China is now growing very rapidly on probiotics, it is very attractive for Japanese companies to get in, especially for Chinese people, (because) when they come to Japan, they like to buy local products.”

However, stringent registration requirements for health food and dietary supplements have made it highly challenging to enter the Chinese market.

As such, some companies have decided to shift its attention to ASEAN.

To cater to the region’s demographics, gaining halal certification is one of the key steps when entering the ASEAN market.

As such, the firm hopes to establish manufacturing base for halal products in Indonesia and Malaysia. 

Watch the video to find out more. 

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