Trending: Gut health, machine learning and Indian insights in the spotlight

By Gary Scattergood contact

- Last updated on GMT

Deepak Gunvante on stage at Probiota Asia
Deepak Gunvante on stage at Probiota Asia

Related tags: Gut health, Probiotics, Sports nutrition

Our monthly look at the latest consumer and market trends affecting the supplement and functional food space looks at gut health understanding, the potential for machine-based learning to aid NPD, and how education is fuelling business growth in India.

NIA-GOED Omega-3 Summit

NutraIngredients, in conjunction with GOED, will be holding APAC's first ever omega-3 event in Singapore in February 2019, featuring renowned speakers from CSIRO, A*STAR, Koure, GOED and more.

Find out how to attend​.

APAC consumer understanding that gut is the 'new super organ' growing

APAC consumer understanding is growing with regards to probiotics' wide array of benefits beyond gut health​, and across all life stages, our Probiota Asia summit in Singapore has heard.

Organised by NutraIngredients-Asia​, the event took place at the Hilton Singapore.

Speaking on the innovation opportunities, Deepak Gunvante, the expert consultant & partner APAC at The Healthy Marketing Team, which recently opened a hub in Singapore, said:“Obviously the gut flora is the new super organ, with thousands of species, and over 100 trillion of bacteria cells.

“The fact that 90% of the serotonin receptors are in the gut, it is like the second brain - it’s a completely different paradigm altogether. Moving forward, we can have perhaps even microbiome-based therapeutics in the future, we don’t know how far we can go as far as this is concerned,” ​Gunvante said.

Going global? Indian supplement firm Nutrimed taps into consumer education to fuel expansion plans

Indian supplement firm Nutrimed Healthcare is using its team of nutritional educators and focus on online marketing​ to not only tap into India's growing infant and sports nutrition sectors, but to support its ambitious global expansion plans.

 According to recent estimates by the FSSAI, India's nutraceutical industry will be worth US$10bn by 2025.

Nutrimed CEO TN Tiwari attributed this to three factors: greater consumer awareness of fitness and nutrition, younger Indians being more invested in their health as a result of widespread obesity, diabetes and cardiovascular disease in the country, and greater spending power.

 

'Data is power': Danone Nutricia lauds the importance of machine learning to provide precision nutrition

The importance of digital technology and machine learning as a means to provide precise, tailored nutrition took centre-stage at Probiota Asia 2018,​ as Danone revealed some of the pioneering research it is undertaking in Singapore.

Puspita Roy, Senior Digital Programme Leader, Danone Nutricia Research said: “It is important to bring the right tailored (precision) nutrition to the right people, […] and we want to focus on how to use digital technology [to do this]."

“Precision nutrition [is essentially] a combination of the right products at the right dosages to the right consumers at the right time to give the right benefits. There is no one size fits all solution.”

‘How we see digital technology’s role in all of this is in the application. Data is power, and more data can accelerate innovations, strengthen products and increase efficiency,”​ said Roy.

From B2B to understanding the 'C': NZMP looks to consumer research to target key Asian growth markets

NZMP believes that thorough understanding of the end-consumer​ and full-spectrum service is the way to move forward in its key growth markets.

NZMP is dairy giant Fonterra’s dairy ingredients and solutions arm.

“We are B2B, but we are also now spending more time around understanding the C,” ​said Hamish Gowans, NZMP General Manager, South and East Asia who spoke to us at Fi Asia in Jakarta.

“We have done some of our own consumer research in certain [key growth]​ markets for NZMP like Indonesia and Thailand, especially with regards to understanding protein consumption, sports nutrition trends and more, trying to generate more insight from a consumer perspective.”

 

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