Vitafoods Asia 2018

WATCH — Nicotinamide riboside's potential for aged care and nutricosmetics: ChromaDex

01-Nov-2018 - Last updated on 28-Sep-2021 at 12:56 GMT

ChromaDex has been expanding steadily in Asia-Pacific, first launching its signature nicotinamide riboside (NR) supplement, TRU NIAGEN, in Hong Kong and Macau last year, followed by Singapore early this year and most recently, New Zealand.

NutraIngredients, in conjunction with GOED, will be holding APAC's first ever omega-3 event in Singapore in February 2019, featuring renowned speakers from CSIRO, A*STAR, Koure, GOED and more.

Find out how to attend.

Efficient and effective

At the recent Vitafoods Asia, we spoke to Amy Boileau, VP of R&D at ChromaDex, about the health benefits of NR, which the US-based company has harnessed mainly for healthy ageing purposes so far.

NR helps to restore the body's levels of naturally occurring nicotinamide adenine dinucleotide (NAD+) levels, which is essential for cellular metabolism and healthy cellular function; this becomes especially important as the body ages and produces less NAD+.

Beyond that, however, NR is also said to have skincare benefits, something ChromaDex has expressed interest in exploring for future product development.

Additionally, Boileau spoke about the potential applications of NR beyond the current capsule format TRU NIAGEN uses, including a soluble powder form — particularly useful for older people who are likely to have 'pill fatigue' — and topical applications, which are likely to increase NR's skin health effects by allowing it to be absorbed directly into the skin.

Watch the video to find out more.