WATCH: Fitlion and Beneo on the importance of personalisation in mainstreaming sports nutrition

By Cheryl Tay contact

- Last updated on GMT

Related tags: Sports nutrition, personalised nutrition, APAC

As APAC's sports nutrition sector continues evolving to cater to a growing number of consumers, we speak to two industry players who tell us what businesses can do to bring sports nutrition further into the mainstream.

We kick things off with Alina Uchida, projects and innovation director at Singapore-based sports nutrition brand Fitlion, who tells us how brands have been changing the way they innovate and market their products in APAC.

She goes on to elaborate on the blurring of lines between the sports nutrition and wellness market segments: consumers in APAC are gradually learning of the benefits of sports nutrition products not only for athletic performance, but also for overall health among non-athletes, and businesses have been innovating to meet these demands.

However, Uchida adds that they can do more to educate the masses, with social media and mobile apps being two major channels brands can use to reach their target demographics.

We also speak to Beneo's Asia Pacific MD Christian Philippsen, who talks about what companies should focus on in order to appeal to a wider audience — including not just professional athletes but also those who exercise recreationally, and those who may not even exercise at all.

Adapting product formulations to suit a modern, busy lifestyle is key, Philippsen says, and developing ingredients for sports nutrition supplements that help to sustain alertness throughout the day has become an vital part of Beneo’s business.

Watch the video for the full story.

Related news

Show more

Related products

show more

eBook: Press reset on joint health with Lonza

eBook: Press reset on joint health with Lonza

Lonza | 20-Sep-2022 | Technical / White Paper

It’s no secret the pandemic had a profound and prolonged effect on the way we live and move. Now, consumers of all ages are looking to press reset on their...

Improve DOMS and Postexercise Lactate Accumulation

Improve DOMS and Postexercise Lactate Accumulation

Gencor-Pacific | 07-Sep-2022 | Clinical Study

Hydrocurc®’s clinical study suggests that a highly bioavailable curcumin may facilitate a quicker return to exercise training and/or allow a higher training...

Related suppliers

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast