HI / FI China

‘Blue-hat’ certification boost for krill: Aker BioMarine expects China application results soon

By Tingmin Koe contact

- Last updated on GMT

Aker BioMarine harvests its krill from the Antarctic ocean.  ©
Aker BioMarine harvests its krill from the Antarctic ocean. ©

Related tags: omega-3, Krill oil, Aker biomarine, China

Aker BioMarine believes that gaining the ‘blue-hat’ certification will boost krill oil awareness in the Chinese market and has revealed it is expecting its application results soon.

Along with more than five partnering brands, the firm is now at the final stage of the ‘blue-hat’ application, and results will be out “very soon”,​ EVP of human health and nutrition, Tim de Haas told NutraIngredients-Asia​ during an interview at the HI/FI China exhibition.

‘Blue hat’ allows brands to sell its supplement products in China’s brick-and-mortar stores. In other words, it would allow firms to sell products in more channels, instead of just online platforms.

 “Together with the partners, we have invested in applying for the certification many years ago. The process takes a long time and we are now in the very final stage to get this certificate.

“Getting the certification will further boosts the awareness and popularity of krill oil in the Chinese market,”​ De Haas said.

Besides getting the certification, the firm is also partnering brands with presence in different sales and communication channels to promote its Superba krill oil to the Chinese consumers.

“We are basically working with the top brands in the Chinese market and we are collaborating with these companies on both scientific and marketing fronts.

“This means that we are investing in joint studies to evaluate the further health benefits of krill oil in the Chinese population,” ​he said.

Beyond health foods

Other than health foods, the firm is also promoting the use of krill oil in general food items in the Chinese market.

“We have the krill powder which allows us to use krill oil in much broader range of applications, such as food,”​ De Haas said.

He added that there would be new launches containing krill oil over the next few months, examples include gummy applications.

Traceability wins  

Besides high nutritional content, the firm’s krill oil can also be traced to its origin.

De Haas believes that this is another selling point that the firm enjoys.

“One very important thing for the Chinese population is food safety. With our krill oil, they can have the only omega-3 that could be 100% traced to the origin.

“Consumers can know exactly where we harvested the krill in the Antarctic Ocean. For example, consumers can enter the batch number on our website and see where we have bought the krill…This is giving trust to the Chinese consumers that no one else can offer,”​ he said.

Related news

Show more

Related products

show more

CryoCap: Protecting Vit K2 in Mineral Combinations

CryoCap: Protecting Vit K2 in Mineral Combinations

NattoPharma USA, Inc. | 02-Sep-2019 | Technical / White Paper

Suppliers must deliver proven material they can assure is stable in any formulation. NattoPharma is that supplier.
Many parameters influence formulation...

10 Health Benefits of Natural Astaxanthin

10 Health Benefits of Natural Astaxanthin

BGG | 27-May-2019 | Product Brochure

Did you know that Natural Astaxanthin can improve male fertility? Or that Washington State University did a series of trials showing it can boost immunity?...

Pycnogenol® for Enhanced Cognitive Performance

Pycnogenol® for Enhanced Cognitive Performance

Horphag Research (USA) Inc. | 13-May-2019 | Infographic

Pycnogenol®, French maritime pine bark extract has been found safe and effective to support brain function in a variety of age groups from college students...

Tipping the Scales for Healthy Weight

Tipping the Scales for Healthy Weight

Despite the current health and wellness craze, weight gain and obesity continue to rise. Whether a person gains or loses weight is a basic equation of...

Related suppliers

Follow us

Featured Events

View more


View more