Trend tracker: Strategies for India's nutrition industry, consumer insights from Redmart, and factors driving China's health food market

By Tingmin Koe contact

- Last updated on GMT

A panel at the Healthy Ageing Summit APAC outlined the consumer purchasing trends and business strategies to succeed in India's nutrition market.
A panel at the Healthy Ageing Summit APAC outlined the consumer purchasing trends and business strategies to succeed in India's nutrition market.

Related tags: Trends, India, Redmart, Krill oil, South korea

Read about the strategies to succeed in India's nutrition industry, consumers insights from major South East Asian e-commerce site, and health issues driving China's health food market.
Three strategies for the Indian nutrition industry to secure success in face of limited consumer contact 

Stronger scientific evidence for products, a focus on regionalisation and the education of both consumers and the medical sector are three key factors for success in the nutrition industry in India.

Convening at our second Healthy Ageing APAC Summit in Singapore, these were the views shared by​ Amit Srivastava (CEO of government-linked incubation hub Bio Valley), K.V. Rambabu (CEO, Pulsepharma), Raktim Chattopadhyay (Founder, Esperer Bioresearch) and Dr Vivek Srivastav (Director, Development Centre Entereal Nutrition, NESEA, Fresenius Kabi India).

The session was chaired by Koe Ting Min, Editor of our sister title NutraIngredients-Asia.

Redmart insights: Searches for healthier options soar on major South East Asian e-commerce site 

Searches for healthier food options on soaring on South East Asia e-commerce platform Redmart, with sugar free, brown rice and kombucha spiking, our second Healthy Ageing APAC Summit in Singapore heard.

The event kicked off with an opening InnovAGE session, which assessed the region’s latest health and wellness innovations and trends.

Sam Strang Steel, Redmart’s Director of Fresh & Frozen Categories at Lazada Singapore, said products with sugar-free claims, brown rice, kombucha, almond milk and goods with vegetarian claims were performing strongly in terms of customer searches.

Appealing to young Chinese consumers: Four mega trending health issues driving the health food market 

Four major trending issues are driving the health foods market in China today, with a combination of strong national pride and traditional Chinese medicine (TCM) influence having particular sway over the younger generation of local consumers.

Andrew Atkinson, Senior Marketing Manager of Shanghai-based marketing agency China Skinny, highlighted these when speaking at the Fi-Asia China 2019 conference in Shanghai.

The four mega issues​ were sleep issues, obesity/diabetes, dental issues, and immunity.

Krill in South Korea: Aker Biomarine sets sights on supplements success in new market

Krill oil supplier Aker Biomarine is exploring more Asian markets​, with South Korea showing significant sales potential to build on its presence in China, Japan, Taiwan, and Malaysia.

The firm started selling krill oil to South Korea last year, and believes the country’s regulatory regime stands it in good stead for supplements success.

In an interview with NutraIngredients-Asia​ at the HI / FI China trade show, EVP of human health and nutrition, Tim de Haas outlined the firm's strategies for the South Korean market, where local regulations have enabled it to focus on its core supplement products, as opposed to China, where it needed to start off with general foods.

Supplements and Chinese kids: Parents need more education to make informed choices — study

Chinese parents and caregivers who buy dietary supplements for their children often lack the necessary knowledge to make informed choices, according to a cross-sectional study conducted in Hunan province.

Though dietary supplement use increasing worldwide, especially among children, few studies have examined the details of their use among children in China.

Researchers at China’s Central South University therefore conducted a cross-sectional study​ to assess the prevalence of dietary supplement consumption and its related factors in primary school students in four primary schools in Hunan.

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