WATCH – Why personalisation, not purely new products, is the future for nutrition in China

The Shanghai-based health and nutrition platform had recently launched a line of meal replacement powders as part of its personalised weight management solutions at the HI / FI China exhibition.

The nutrition solution starts with a genetic test, followed by a set of questionnaires to understand the users’ lifestyle habits before prescribing the meal replacement powder and a set of diet plans.

NutraIngredients-Asia​ spoke to the firm’s VP of business development, Mary Lim, who explained why personalised nutrition will be the way forward.

“With so many products in the market, ​we feel that in the future, maybe in the next three years, if we were to only focus on products, then I feel that we would be​ kicked out of the market,”​ Lim said.

“We do not only want something that is good, we want something that is suitable for us. Only the most suitable product is the best product.​

“This is why we often say that there is no such thing as the best supplement, but only the supplement that suits us the most.”​

Besides weight management, the firm plans to introduce personalised nutrition services for other types of metabolic syndromes.

Watch the video to find out more.