Nutrition Asia

WATCH: Why Amorepacific and VLCC are moving into the nutricosmetics market

By Tingmin Koe

- Last updated on GMT

Related tags Nutrition VLCC Beauty from within Collagen Amorepacific

Skincare and beauty brands such as South Korea’s Amorepacific and India’s VLCC are branching out into the nutricosmetics segment, instead of merely focusing on products for external application.

In this episode of Nutrition Asia, we spoke to the two firms to find out their reasons, the market opportunities that they saw in APAC, and the challenges that they faced when stepping into a new business realm.

For Amorepacific, the company behind leading brands such as Laneige, Innisfree, and Etude House, the firm’s latest nutricosmetics launch was CUBEME – a nutricosmetic brand which delivers collagen, hyaluronic acid, and vitamins in chewable tablets. 

Byung Yi Hwang, sales and operation vice-executive at CUBEME, said the launch aimed to address the lack of a balance nutritional intake from daily diet, which in turned affected skin appearance.

CUBEME debuted in South Korea last year, and there are plans to take it to countries such as China, Thailand, and Vietnam.

On the other hand, VLCC started off 30 years ago with a chain of beauty and wellness centres, delivering health and slimming treatments.

It launched new nutricosmetics featuring Ayurvedic ingredients aimed at a number of skin concerns, such as hair, skin and nail health.

Sandeep Ahuja, director at VLCC Healthcare, explained that it was a “natural” ​decision to move into the segment, since the firm had been using natural herbals for its core wellness business.

Watch the video to find out more.

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