Japan Focus: BRAND’s Suntory strategies for chicken essence business, Kewpie’s plans to expand functional salad dressings and more in the spotlight

By Tingmin Koe

- Last updated on GMT

BRAND's Suntory, Kewpie, and Morinaga are some of the Japanese firms featured in this country round-up. ©Getty Images
BRAND's Suntory, Kewpie, and Morinaga are some of the Japanese firms featured in this country round-up. ©Getty Images
In this country round-up, we bring you the latest business developments happening in Japanese health food manufacturers and retailers, featuring brands such as BRAND’s Suntory, Kewpie, Morinaga, and Welcia-BHG.
BRAND’s Suntory and Essence of Chicken: Proven health claims critical for sales growth

BRAND’s Suntory will focus on conducting new clinical studies and applying for health claims labelling as key strategies to strengthen its essence of chicken business.

The firm saw a 3% growth in sales from last year to this year in Taiwan – its second largest market – after reaping the benefits of the country’s dual health claims system, Dr Yoshihiro Nakao, vice-president and head of Scientific Research and Application told NutraIngredients-Asia.

The two health claims are namely 1) to speed up the recovery after strenuous exercise and 2) to improve the immune system.

Dressing up: Kewpie expands sales of Japanese functional salad dressings

Kewpie will expand the Japanese sales​ of its three functional salad dressings, which seek to offer blood pressure and fat absorption benefits, from Tokyo to Hokkaido, Tohoku, Niigata, and Nagano.

The salad dressings are "sesame dressing with linseed oil," "Japanese style onion dressing," and "lemon and acerola dressing."

Takamasa Hayashi from Kewpie’s seasoning department told NutraIngredients-Asia​: “Sales have been steady since the launch in July 201​7.”

Deer doze: Japanese firm reformulates sleep aid supplement based on TCM concept

Japanese company Health Business Info is on a mission to expand the use of sika deer in dietary supplements, using it as a key ingredient to aid sleep​ based on a traditional Chinese medicine (TCM) concept.

Key parts of the sika deer including the skin, horns, and placenta, have now been added to the formulation of Nemurira, the firm’s line of sleep aid supplements, based on a concept posited by Chinese physician Li Shizhen​ – the author of TCM classic Compendium of Materia Medica (Bencao Gangmu).

Li’s theory was that consuming deer skin can nourish the blood and qi (energy), while consuming deer placenta can clear the body from toxins.

Mimicking mother’s milk: Morinaga Milk Industry to focus on probiotic applications in infant formula

Japanese dairy giant Morinaga Milk Industry, a probiotic strains supplier, has plans​ in the upcoming year around to expand the application of its functional proprietary probiotic strain into infant formula, to aid with gut health and immune protection.

Morinaga’s Bifidobacterium longum​ BB536 strain​ was first isolated from the gut of a healthy breastfed infant in 1969 and commercialised in 1977.

BB536 is a clinically proven multifunctional probiotic strain and is based on more than 180 scientific studies​ done over the years.

Aeon’s Welcia-BHG embarks on five-year expansion mission in Singapore on the back of double digit growth

Welcia-BHG, the drugstore owned by Japanese conglomerate Aeon Group, is expanding its footprint in Singapore​ with plans to open 29 outlets in five years.

Famous for selling a wide range of Japan-imported dietary supplements and beauty products, the drugstore first entered Singapore – also the only South East Asian country that it operates in – in 2017.

In the past 1.5 years, it has established six outlets in the country, bringing in dietary supplements from AEON’s in-house brand Topvalu and other Japanese supplement brands such as HapYcom through exclusive retail agreements.   

Related news

Show more

Related products

show more

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 26-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Related suppliers

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast