China Focus: Infinitus' market expansion plans, a2 Milk expands offerings in China and more

By Tingmin Koe

- Last updated on GMT

Read our monthly round up of industry developments in China.  ©Getty Images
Read our monthly round up of industry developments in China. ©Getty Images

Related tags China South east asia A2 milk

In our monthly round-up of industry developments in China, we feature how Chinese companies such as direct-selling firm Infinitus is expanding into South East Asia, and how a2 Milk is benefiting from growing product premiumisation trend in China.

Chinese herbs focus: Direct selling firm Infinitus sets out stall for South East Asia expansion

Chinese direct-selling firm Infinitus has entered the Philippines market​ as a part of its expansion strategy.

The firm, which is a subsidiary of Hong Kong-based Corporation, Lee Kum Kee Health Products Group (LKKHPG), has a major presence in China.

Elsewhere, it is already operating in Canada and South East Asian markets, including Singapore, Thailand, and Malaysia.  

a2 Milk company benefiting from China’s premiumisation drive on back of JD partnership

A partnership between the a2 Milk Company and e-commerce giant JD has led to a surge in China sales, as consumers eagerly trade-up to more premium brands.

The firm, like many others, has benefitted from Australia and New Zealand’s reputation for safe and high-quality products.

This led JD Worldwide to expand its partnership with the company​ to bring more products to the Chinese market such as a2’s infant formula, children’s formula, and adult milk powder.

Milk powder for teenagers: Nestlé China banks on growth from emerging category with new launch

Nestlé China has identified milk powder for teenagers as a new growth area and has launched a related series of new products to capture the market.

Under the brand “Nestlé AiSiPei”, the firm has unveiled three new products​ – including two milk powder, and one oatmeal – aimed at the young children and adolescent nutrition market in late August.

The launch of “Nestlé AiSiPei” is also an upgrade from the previous “Nespray Student Nutrition” portfolio. The upgraded version has added nutrients such as DHA, vitamin C, D, calcium, and zinc into the formula.

Chinese firm HMI opens tech centre in Kunming to drive R&D of CBD and hemp health products

Chinese firm HMI Group has opened a tech centre in Kunming​ to speed up the R&D of CBD and hemp-based health foods.

The firm focuses on the whole industrial chain investment of industrial hemp, ranging from breeding, planting, extraction, R&D, to production and sales across health food, food, beauty and cosmetics, pharma, and textile industries.

The tech centre, located in the Xishan district, was opened earlier this month.

BioIsland, Childlife, and Culturelle top kids supplement brands in China’s e-commerce platform – New Tmall report

BioIsland, Childlife, and Culturelle are the best-selling kids supplement brands in Tmall ​– one of the major e-commerce platforms in China.

Titled “Complementary foods and nutritional products industry trends report”, Tmall and CBN Data studied and compiled the Chinese consumers’ purchasing patterns​ in the areas of kids’ supplements, complementary foods, snacks, and seasonings.

The consumption data was collected between year 2016 and 2018, and the report was recently published on Aug 18.

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