Japan Focus: Keto supplement firm under fire, Nippon Flour Mills’ new eye and brain supplement for seniors and more

By Tingmin Koe

- Last updated on GMT

Read the latest health and nutrition industry developments happening in Japan. ©Getty Images
Read the latest health and nutrition industry developments happening in Japan. ©Getty Images

Related tags Japan Ageing

In this country round-up, we bring you the latest industry developments happening in Japan, including the Consumer Affairs Agency’s warning issued to a firm that was found to have made keto supplements that cause adverse health effects and Nippon Flour Mills’ launch of new eye and brain supplement on the back of an ageing population.
Keto supplement concerns: Japan Consumer Affairs Agency calls out firm after spate of adverse reactions

Japan’s Consumer Affairs Agency (CAA) has for the first time issued a direct warning to a named company under the consumer safety law regarding health foods.

The company in question is e.Cycle Inc amid concerns over its dietary supplement, Ketogenne.

According to the CAA, 89 adverse incidents involving Ketogenne have been recorded​ since April 2019. The cases include digestive disorders such as diarrhoea, and skin outbreaks like hives.

Nippon Flour Mills launched new eye and brain supplement targeting senior consumers

Nippon Flour Mills, which derives most of its revenue from its milling and food business, now wants a share of the healthcare market with a new eye and brain supplement.

It launched a new health food​, a supplement called ginkgo biloba and lutein at the end of August 2019.

In responses to queries from NutraIngredients-Asia​, Ko Murai, executive officer and general manager of health care business division at Nippon Flour Mills said: “Japan is one of the countries, which has the highest life expectancy and (we) are faced with an ageing society.

Japan’s Ito En taps FFC claim to market green tea drink as weight loss functional beverage

Japanese green tea manufacturer Ito En, Ltd is now marketing its existing Oi Ocha Koi cha (Bold Tea) under the ‘Foods with Function Claims’ (FFC) label.

The green tea drink was originally released in May 2004, but the latest version of the product became available at convenience stores nationwide in early August.

According to the company, the beverage contains gallate-type catechin, which has been widely reported for its ability to reduce body fat.

Cute culture? Japan’s Takanashi Group launching beauty-from-within yoghurt drink

Japanese dairy manufacturer Takanashi Group is launching what it believes is the first yoghurt drink for good skin backed by a Food With Function claim (FFC).

The flora yogurt drink claims to relieve dry skin and keep it moist​ with its functional component, lactic acid bacterium Lactobacillusrhamnosus GG​, reported to help moisturise skin from inside.

The product is sold as a FFC, and contains 14 billion strains per 100mL.

Asahi proprietary probiotic reduces fatigue and stress in university athletes – RCT

Daily intake of Lactobacillus gasseri CP2305 - Asahi’s proprietary paraprobiotic - is able to relieve fatigue and stress-related symptoms​ in long-distance male runners.

The study conducted in Japan was published in the Journal of Functional Foods.

Lactobacillus gasseri CP2305 is a “paraprobiotic” which is a heat-inactivated, enteric-colonising strain isolated from the stool samples of a healthy volunteer.

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