China Focus: New health foods naming, Nestle launches new A2 milk, and Amway's expansion in the spotlight

Name game: China’s SAMR releases new manual for naming of health foods​

China’s State Administration for Market Regulation (SAMR) has introduced the 2019 version of its ‘Health Foods Naming Directory’ to standardise the naming of products.

The document, written based on the Food Safety Law and Health Foods Registration and Filing regulations, was published earlier this month​. 

The new document​ was produced following a one-month public consultation in October last year.

A2 milk for whole family: Nestlé China’s expands demographic reach after previous launches for mother-and-baby​

Nestlé China has expanded the target audience for its A2 milk powder products with a new launch catered for the entire family.

Launched under the firm’s whole-family nutrition milk powder brand Nestlé YiYun, the new product​ is named as ShuChun.

This follows the firm’s previously launched NAN A2 milk powder for infants and pregnant mothers, as well as the Illuma Two Stage 3 infant formula​. The firm also launched a A2 Milk for the elderly, known as YiYang YiChang. 

‘China First’: Amway to open global digital and Asia product innovation centres in China​

Amway plans to invest US$200m in China over the next five years to set up its digital infrastructure, with a global digital innovation centre and a big data centre in the pipeline.

The firm also plans to build its Asia dietary supplement innovation centre​ in China.

The plan was announced during the China International Import Export (CIIE) held in Shanghai.

Double 11 sales bonanza: Swisse retains best-selling supplement spot on Tmall​

Swisse retained the top spot​ for the most purchased health and dietary supplement brand in this year’s Tmall double 11 shopping event.

This year’s Double 11 sales ended with a gross merchandise volume (GMV) of US$38.4bn generated, 26% up from last year.

More than 200,000 brands participated, with one million new products launched in the highly-anticipated online shopping event.