Brand New: Arborvitae’s Australia expansion, latest product launches by MuscleBlaze, FANCL and more

By Guan Yu Lim contact

- Last updated on GMT

Arborvitae, MuscleBlaze, FANCL and more featured in this round-up ©Getty Images
Arborvitae, MuscleBlaze, FANCL and more featured in this round-up ©Getty Images

Related tags: Brand, APAC, Arborvitae, MuscleBlaze, FANCL, Nestlé, Bubs

In this feature, we bring you some of the latest brands developments in the APAC region, ranging from Australia’s Arborvitae expanding brick-and-mortar stores, to India’s MuscleBlaze launching two new sports nutrition products, and Japan’s FANCL releasing the latest supplement for cold.
Online health food brand Arborvitae expands brick-and-mortar presence in Australia

Aussie supplement firm Arborvitae, which started off as an online health brand, is expanding its brick-and-mortar presence​ in the country with a listing deal for 3,400 pharmacies.

The New South Wales-based firm​ has recently sealed a deal with Australian Pharmaceutical Industries (API), where two of its bestsellers, a joint health and a blood glucose and cholesterol regulating liquid supplements, will be available in API’s network of chemists.

This follows the firm’s previous deals with health foods retailers such as GoVital and more recently, with pharmacy chain Blooms the Chemist in July.

Whey protein for the Indian gut: MuscleBlaze’s new sports products aim to improve absorption

India’s sports nutrition brand MuscleBlaze has launched two new whey protein products​ that are catered to improve absorption rates in the Indian population.

The new products Biozyme Whey Isolate and Biozyme Whey Concentrate are made with a patented formulation.

Consisting of acid, alkaline, microbial, and plant proteases, the formula aids protein digestion by breaking down complex protein molecules into peptides and amino acids.

Winter care: FANCL launching Japan’s first FFC supplement backed by a clinical trial

FANCL Corporation is releasing Japan’s first cold care supplement, sold under the Foods with Function Claims (FFC) system with clinical trial results.

The firm claims this is the first functionally-labeled food in Japan​ that has been confirmed in clinical trials using products and submitted results to the Consumer Affairs Agency.

In Japan, Food for Specified Health Uses (FOSHU) require human clinical trials supporting the scientific health benefits of the products.

A2 milk for whole family: Nestlé China’s expands demographic reach after previous launches for mother-and-baby

Nestlé China has expanded the target audience for its A2 milk powder products with a new launch catered for the entire family.

Launched under the firm’s whole-family nutrition milk powder brand Nestlé YiYun, the new product is named as ShuChun​.

This follows the firm’s previously launched NAN A2 milk powder for infants and pregnant mothers, as well as the Illuma Two Stage 3 infant formula​. The firm also launched a A2 Milk for the elderly, known as YiYang YiChang. 

Bubs in Vietnam: Aussie infant nutrition firm strikes major distribution deal

Bubs Australia is on an expansion spree in Asia, with its latest move in Vietnam​, where its infant nutrition products will be available in major mother-and-baby store Bibo Mart.

The goat milk specialty firm signed a master distribution agreement with Viet Nam TVV Service and Trading (TVV) – one of the largest Vietnamese-owned infant nutrition distributors.

With it, the firm will have access to baby products retailers such as Bibo Mart.

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