Trend tracker: Aged black garlic for the heart, probiotics big in Japan, goat’s milk powder in China

By Tingmin Koe

- Last updated on GMT

Check out the current trends in APAC's health and nutrition industry. ©Getty Images
Check out the current trends in APAC's health and nutrition industry. ©Getty Images

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Aged black garlic for heart health is gaining traction amongst Asian consumers, while probiotics has become the most popular non-vitamin type of supplement for children in Japan, find out more about the market trends in this round up.
Pharmactive enters APAC cardiovascular market with aged black garlic extract 

Spanish biotech company Pharmactive plans to target APAC’s heart health market with its aged black garlic, with launches planned in​ China, Hong Kong, Japan, Korea, Malaysia, Australia and Singapore later this year.

It will be launched under the brand ABG10+ and is designed for functional foods as well as dietary supplements.

The firm’s head of marketing, Julia Diaz told NutraIngredients-Asia​: “Cardiovascular health is always a must for most of the countries around the world, and even in less developed [APAC] countries such as Thailand, Philippines and Indonesia, the market is still significant.”

Big in Japan: Probiotics most popular non-vitamin / mineral pick for children – major survey

Probiotics are the most popular non-vitamin and non-mineral dietary supplement given to Japanese boys and girls, according to a new nationwide internet survey.

Researchers from Japan found probiotics consumption was 18.2% in boys and 18.5% in girls, and that intake was especially higher among children suffering from allergic diseases.

The findings were published in the journal, Nutrients​.

Goat milk powder growth: H&H increases its footprint in China’s offline space

H&H has recently sealed a number of deals​ to sell its Biostime goat’s milk powder in offline channels across China.

This month, it entered into a cooperation with Kidswant, and late last month, with Aiyingshi. Combined together, the two retailers have about 670 retail branches across China.

The goat’s milk toddler formula is meant for children between 12 and 36 months old and is one of its latest launch under the Biostime brand.

Endurance ambition: GNC launches Climb Fuel Gel to meet growing demand in APAC

GNC is looking to expand​ the product range across its endurance brand GNC Climb in order to tap into rising demand in Australia, Singapore and the Philippines.

Launching this month, GNC Climb Fuel Gel is designed to aid in hydration and energy supply which are critical needs for endurance athletes to maximise sports performance.

The gel will come in two flavours (strawberry and orange mango). 

Aesthetic benefit a prime consideration for Asian women buying sports nutrition: Lumina Intelligence

Asian women prefer sports nutrition products that claim aesthetic benefits and weight loss more so than female consumers from the other parts of the world, according to exclusive new insights from Lumina Intelligence.

The market insights platform operated by William Reed, the publisher of NutraIngredients-Asia,​ analysed the data​ from 20 countries between September 2018 and March last year. 

Analysis of product reviews showed that on average, across APAC countries, there were about 600 reviews focusing on the aesthetic benefits of female sports nutrition products.

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