Nutrition Asia Video series

WATCH: Physique and vitality trending topics in APAC’s men’s health

By Tingmin Koe contact

- Last updated on GMT

Related tags: Singapore, Malaysia, Japan, kordel's, Men's Health

The men’s health supplement category might not be as high profile as those for children’s and women in the APAC market, but two industry insiders have outlined why the category shouldn’t be underestimated.

In the latest episode of our Nutrition Asia video series, we spoke to Cambert, the firm which develops and distributes supplements under the brand Kordel’s in Singapore and Malaysia, as well as Health Biz Info which is based in Japan to find out more.

According to Ho Swee Lin, the GM of Cambert, the men’s health market is not to be underestimated. In fact, one of its men’s health products, the Testofen Plus Ashwagandha Panax Ginseng, is amongst the top three best-selling products across the company’s full range of products – which include children’s and women’s products.

Ho pointed out that there was also a new market for oral UV protection amongst young men.

On the other hand, on the topic of emerging ingredients, Tei Ken, MD of Health Biz Info has pointed out how deer glue from the Yezo sika deer, together with the use of kanpo medicine, can play a role in improving men’s vitality and energy by boosting the kidney function.

Watch the video to find out more.

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