Nutra firms and Bollywood legend Suniel Shetty unite for ‘WINIndia’ COVID-19 movement

By Gary Scattergood contact

- Last updated on GMT

Actor Suniel Shetty is backing the drive.
Actor Suniel Shetty is backing the drive.

Related tags: India, COVID

Several Indian nutra firms and organisations – including trade body ENAC – have thrown their weight behind a new wellness initiative for students spearheaded by 22 Indian Institutes of Technologies (IITs) alumni and mentored by Bollywood icon Suniel Shetty.

India is currently in the midst of a nationwide lockdown, leading a raft of organisations to come together to launch the #WINIndia​ Movement to beat the boredom.

It seeks to encourage ‘Wellness Indoors Now (WIN)’ by encouraging students to adopt healthy lifestyle measures.

It will set daily goals and challenges for daily exercise, nutrition, and mental tasks to stimulate the mind.

In addition to Shetty, a well-known health advocate, as well as a star of 100+ Bollywood movies, the scheme is also backed by Breasha Gupta, the Institute Sports Secretary at IIT Madras.

He said: “Health is a habit, and through #WINIndia initiative we aim to reach out to as many Millennials out there and inculcate this habit in each of them”.

Arpit Kumar, Secretary Sports and Games at IIT, Jodhpur added: “In testing times like this, the WINIndia movement aims to rope in all the millennials in an effort to spread awareness about the necessity to lead a healthy lifestyle and how that eventually leads to a fitter body and more productive mind.”

Industry support

The measure also have considerable nutra backing from Nutraworks, BodyFirst Wellnes Nutrition, Truhealthy and the Expert Nutraceutical Advocacy Council (ENAC), which will make up a Nutritionist and Medical Expert Panel.

ENAC founder Sandeep Gupta said: “Physical fitness coupled with nutritional intelligence and maintaining discipline leads to a healthy lifestyle.

“This initiative will be revolutionary amongst the youth and aims to reach all the sections of academic institutions.

“Thereafter, we will expand to schools and millennials in corporate roles.”

Shetty and Gupta both advocated supplementation of “essential nutrients such as astaxanthin, vitamin C, zinc, selenium, ashwagandha, ginger, garlic, turmeric, along with regular hydration to maintain immunity.”

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