GanedenBC30 lands probiotic claims in Australia and New Zealand
In Australia and New Zealand, the requirements for making a general level health claim are based on the FSANZ (Food Standards Australia New Zealand) Food Standards Code, process that the company said takes time. Companies who wish to make a claim must undertake a systematic review of evidence of a causal food-health relationship.
“As in the rest of the world, demand for probiotic products in Australia has soared in recent years,” said John Quilter, VP & General Manager for GanedenBC30. “The door is now open for manufacturers to use messaging highlighting the many benefits of GanedenBC30.”
The probiotic ingredient is used by product manufacturers in over a thousand food and beverage products, offering a wide range of probiotic-fortified foods and beverages.
Backed by science
With over 25 published papers that support the efficacy of its benefits for digestive health, GanedenBC30 manufacturer Kerry was able to conduct the review and establish the food-health relationship for the health claim. These claims include “aids digestive health”, “supports digestive health” and “boosts digestive health”.
Kerry maintained that research shows GanedenBC30 can help support digestive health, immune health, and may help support protein utilization. Easy to formulate, this branded ingredient can help create the functional foods and beverages consumers want most.
“In addition to being backed by a wealth of scientific evidence, it’s a highly resilient probiotic strain, opening up opportunities for innovation in a range of food and beverage categories,” added Quilter.
GanedenBC30 is a spore-former, which makes it highly stable and allows it to remain viable throughout most manufacturing processes such as heat, shear and HPP pasteurization.
“Consumers are increasingly skeptical and rightly asking questions about the effectiveness of functional ingredients such as probiotics,” noted Quilter. “The best way to respond is by clearly communicating benefits and the research supporting them. Scientific substantiation helps manufacturers and consumers alike understand the value of ingredients, and choose products that can really support health.”