Online China expansion: Nestle’s personalised nutrition brand Persona reveals e-commerce strategy

By Tingmin Koe

02-Sep-2020 - Last updated on 02-Sep-2020 at 02:27 GMT

Persona, a Nestle Health Science-acquired personalised nutrition brand, will be opening flagship stores on Tmall and JD to make its products more widely available to consumers in China via e-commerce.

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