Trend tracker: Healthy Ageing, plant-based omega-3, functional beverages in the spotlight

By Tingmin Koe contact

- Last updated on GMT

We look at developments in the healthy ageing, plant-based omega-3, and functional beverages segments in this trends round-up.  ©Getty Images
We look at developments in the healthy ageing, plant-based omega-3, and functional beverages segments in this trends round-up. ©Getty Images

Related tags: Healthy ageing, glucose control, Diabetes, omega-3, functional beverages

In this round-up, we shine the spotlight on developments in the healthy ageing, plant-based omega-3, and functional beverages segments.
Glucose control for healthy ageing: Phynova Group eyes Asia expansion amid major award win

Phynova Group, the winner of the healthy ageing ingredient of the year award in this year’s NutraIngredients-Asia awards, says there are huge opportunities in Asia for glucose controlling products​ due to heightened consumer awareness.

The British life science company took home the healthy ageing Ingredient of the Year during last week’s NutraIngredients-Asia award ceremony.

Its white mulberry leaves extract ingredient trademarked Reducose was competing against AquaCelle-Q10 from Pharmako Biotechnologies and Olive Fruit Maslinic acid from Nippon Flour Mills.

WATCH: Plant-based omega-3 gaining prominence as health evidence and sustainability concerns grow – Swisse, Vitality Wellness

Interest in plant-based omega-3 supplements is gathering momentum​, according to Swisse and Vitality Wellness, as more evidence on how its unique omega-3, 6 ratios could lower cardiovascular disease risks and sustainability concerns arise.

Swisse launched its hemp seed oil softgel capsules developed with Bod Australia in March. The raw, cold-pressed hemp seed oil is said to provide both omega-3 and 6.

Vitality Wellness, on the other hand, introduced its Omega Health capsule product made from blackcurrant seed oil last year. The product subsequently took home the Omega-3 Product of the Year award during this year’s NutraIngredients-Asia awards.

Flavettes, immunity, beauty and energy: Malaysia Duopharma’s Consumer Healthcare CEO unveils growth strategies

Duopharma, the Malaysia pharma company behind the vitamin brand Flavettes, has outlined its strategies​ in growing the consumer healthcare business - including expanding the flagship brand across South East Asia and developing new immunity and energy products.

The company established its consumer healthcare division this year, with the aim of further engaging its consumers and retail partners.

The Bursa Malaysia-listed company currently has five dietary supplement brands.

Aiding Asia’s ageing population: Education and innovation crucial for promoting healthy ageing – Expert Growth Asia Series panel

Experts have weighed in on the importance of educating consumers on the concept of healthy ageing, and upcoming innovations in ingredients and delivery formats to drive the concept in the rapidly ageing Asia-Pacific region.

APAC is home to 650 million people over 60, and this number is expected to reach 1.3 billion by 2050. With this comes increasing demand for products with immunity, bone, joint, muscle, cognitive, heart, skin, eye and digestive functions.

The panel discussion​ was part of our Growth Asia 2020 edition on Healthy Ageing. (Listen on demand here​)

Functional alliance: Thailand’s JuiceInnov8 and Red Bull pioneers TCP to launch immunity, cognitive and performance drinks

Thailand-based food biotech company JuiceInnov8 and national beverage giant TCP Group – the firm behind the original Red Bull - is set to roll out​ three reduced sugar and functional fruit juices this month.

The products will be branded as Incredible Booost and contain 50% less sugar (less than 6g/100mL) and calories (70-90kcal) compared to conventional juices.

The co-developed products are blended with various cold-pressed juices and natural extracts using JuiceInnov8’s sugar reduction technology.

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