Revealed: Industry’s five key health and nutrition consumption trends to look out for in 2020
Leading brand owners had revealed the key consumer trends to take note of in APAC’s health and nutrition space for the year 2020.
The firms shed light on five key areas: 1) probiotics, 2) functional foods, 3) sports nutrition, 4) foods for special medical purposes (FSMPs), and 5) the use of social commerce to engage the consumers.
1) Probiotics – new functions, new formats
A greater health consciousness amongst the consumers and the rising demand for functional foods and beverages have stimulated exponential growth in APAC’s probiotics market.
The biggest APAC probiotic market, China, had contributed to more than half of the region’s US$19bn probiotics sales.