WATCH: Astaxanthin identified as a ‘game-changer’ for eye health supplements by Brand's Suntory
Dietary supplement companies have been finding new ways to boost the efficacy of their eye health products, with astaxanthin cited as one of the hottest ingredients.
Market observers will know that lutein, zeaxanthin, and berries are commonly used ingredients for improving or maintaining eye health.
In April’s episode of Nutrition Asia video series, we spoke to Lifestream Group and Brand’s Suntory. Both have added astaxanthin in their products, with Brand’s Suntory even describing it as a “game-changer”.
“One of the more novel ingredients to look out for would be astaxanthin, which we believe will be a game-changer in this eye care segment…It has been known to be one of nature’s strongest antioxidants.” said Brand’s Suntory’s VP and head of marketing, Jose Roman Miranda.