India’s immune health surge: Nation took top spot in number of new product launches – new data
India had launched the highest number of new food, drinks and supplements bearing immune system-boosting claims between February to June this year. Australia and Indonesia ranked second and third.
In India, the launch of new immune health foods ranged from turmeric latte as seen in the case of Amul’s Haldi Doodh to bakery brand Bonn, which added turmeric, black pepper, and oregano to its bread products.
As of end March, 66% of the Indian consumers said they were “extremely worried”about the risk of being exposed to COVID-19, Michelle Teodoro, associate director of food science at Mintel Food and Drink told NutraIngredients-Asia.