Japan focus: Japanese bucking 'pill fatigue' trend and new clinical trial plans

By Tingmin Koe

- Last updated on GMT

Lonza says the Japanese consumers are showing a preference for health foods that come in tablets and capsules forms.  ©Getty Images
Lonza says the Japanese consumers are showing a preference for health foods that come in tablets and capsules forms. ©Getty Images

Related tags Japan Trends

See new developments in Japan's health foods market, from Lonza's observation on Japanese' preference for capsule and tablet products to Therabiopharma's plans in trialling curcumin's uses for immune, cognitive, and joint health.
Japanese bucking ‘pill fatigue’ trend for Foods with Function Claims (FFC) products - Lonza

Consumers in Japan are showing a preference​ for health foods that come in tablets and capsules formats, bucking the regional ‘pill fatigue’ trend, in part due to the ongoing rise in popularity of probiotics, according to observations from Lonza.

In Japan, Foods with Function Claims (FFC) can come in various forms, such as tablets, capsules, RTDs, fermented milk, powder beverage, confectionery, and even cooking oil and seasonings.

Unlike the stricter Foods for Specified Health Uses (FOSHU) scheme, companies can sell products with health claims without producing scientific evidence from human clinical studies under the FFC scheme.

China and Vietnam focus: Japan’s kanpo specialist forays into sika deer glue ingredient export

Japan’s kanpo medicine company Health Business Info is expanding its sika deer glue business​, with plans to export ingredients into China and Vietnam.

The company is already selling kanpo medicines – the name for traditional Chinese medicine in Japan – in China and Vietnam, including a sleep aid formula​ made from sika deer glue and a men’s health formula​ made from cordyceps in the two countries respectively.

In the domestic Japan market, the company has been manufacturing and selling its own branded kanpo medicines, while also providing OEM services for its sika deer glue portfolio at the same time.

‘Cross category solutions’: NZ’s Me Today CEO outlines expansion plans in Japan, Australia and Ireland with supplement and skin care lines

New Zealand-based wellness brand Me Today has signed distribution agreements​ in Japan, Australia and Ireland as part of its expansion push.

Known for its supplements and natural skin care products bridging inner and outer health and beauty, Me Today’s products target needs ranging from general health and wellbeing, sleep, stress, skin, eye, immune to hydration, brightening and nourishing.

The firm recently signed a distributorship with MASH Beauty Lab in Japan, which will see it develop 10 supplements and skin care products for the market.

Therabiopharma’s bioavailability boost for curcumin leads to plans for immunity, cognition and osteoarthritis studies

Japan-based Therabiopharma says new findings show its curcumin formulation curcuRouge has displayed impressive bioavailability and is now trialling its efficacy​ in immunity, cognition and osteoarthritis studies.

Therabiopharma is a biotechnology company developing functional ingredients and delivery systems for the nutraceutical and medical industries.

curcuRouge is a novel curcumin preparation with amorphous formulation and showed more than three-folds higher bioavailability than that of a comparison product.

Supplementation with bilberry, astaxanthin and lutein relieves eye fatigue among Japanese adults – RCT

Supplementation of bilberry, astaxanthin and lutein daily for six weeks was found to improve eye focus in Japanese adults experiencing eye fatigue.

This is according to a randomised control trial​ conducted by researchers in Japan, which was partially funded by BGG Japan.

BGG Japan supplies natural ingredients ranging from bilberry extracts (branded: MyrtiPro), astaxanthin (branded Astazine) to saw palmetto.

Related news

Show more

Related products

show more

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 26-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Nootropics Report 2.0: Brain Health Insights

Nootropics Report 2.0: Brain Health Insights

Content provided by dsm-firmenich | 22-Feb-2024 | Insight Guide

The brain health market is constantly growing and evolving, with more consumers looking for innovative ways to support total mind and body wellness.

Related suppliers

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast