WATCH: India firm adds QR code tech to toddler porridge range to show food traceability

By Tingmin Koe contact

- Last updated on GMT

Related tags: India, Traceability, toddler food

India’s food and snacks company Timios has introduced front-of-pack and customised QR codes on each of its toddler porridge products to tell the story of food traceability – an area of high concern in the country.

The company currently has a range of 12-SKUs ready-to-cook porridge​ catered to babies and toddlers between six and 18 months. 

It also manufactures snacks and energy bars for young children as well as pregnant and lactating mothers. 

When it first started its ready-to-cook porridge business, it prides itself on manufacturing the products in a cleanroom facility.

Now, it is taking a step further in the area of food safety by giving consumers information on the origins of the ingredients, processing techniques, and how and when the ingredients are packed.

By scanning the front-of-pack QR codes, consumers will be led to multimedia resources detailing the process of making the products from farm to fork.

“We felt that it is the most important to have traceability information on baby and infant related products and this gives customers transparency [on how the products were made]. That's the reason why we have introduced the QR code tech with the baby product range,” ​said Aswani Chaitanya, CEO and Co-Founder, Timios.

Food traceability has been a topic of interest in India, with reports of food adulteration, including adulterated milk​, edible oil​, and tea​ grabbing media headlines in recent years.

With the COVID-19 pandemic, consumers are motivated to consume healthier and safer food options, and the proof to such food is product traceability, according to Manu Bharadwaj, Vice President, Growth & Strategy, TraceX Technologies – the blockchain powdered agritech company which is working with Timios on food traceability solutions.

Watch the video to find out more.

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