'Biggest priority': Bayer seeks to capture pan-India vitamin market with newly formed local team and star SKUs

By Tingmin Koe

03-Aug-2021 - Last updated on 03-Aug-2021 at 01:36 GMT

Bayer has officially launched its consumer health division in India and the German MNC is eyeing penetration into both metro and rural vitamin and mineral supplement (VMS) markets with its reformulated bestseller Supradyn.

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