Immune Support Product of the Year: iMUSE by Kirin
By Guan Yu Lim and Tingmin Koe
- Last updated on
Kirin discovered that L. lactis strain Plasma, the key ingredient in iMUSE, is the world’s first lactic acid bacterium that can activate immune system cells entirely through activating plasmacytoid dendritic cells. Backed by published research, iMUSE offers an easily accessible way to maintain immune health. iMUSE is Japan’s first-ever Food with Functional Claims product for immunity.
“The judges admired the scientific endeavour underpinning the products, its health claims success and commercial growth.”