A2 beyond formula: Ireland’s Grass to Milk taps livestreaming route to market premium grassfed products in China
Irish dairy newcomer Grass to Milk will be using a hybrid of social commerce and traditional e-commerce to market its new A2-protein, grass-fed milk products as it seeks to make inroads to the lucrative China market.
The firm says it will adopt a mix of livestreaming, reviews and content across various social ecommerce platforms and traditional e-commerce for its two products, a UHT milk for all ages, and a children’s milk.
Dr Paul O’Brien, commercial director at Grass to Milk Company, told NutraIngredients-Asia: “We are a small brand and a new entrant, so we want to localise our strategy.
WATCH: PharmaLinea on how medical retailing is key for award winning childrens’ iron supplement in APAC
NutraIngredients-Asia Awards 2021 winner PharmaLinea has outlined how medical retailing is crucial in Asia Pacific for growing its supplement business, including its award-winning iron syrup supplement for children.
The Slovenia-based private label company took home the Editors Award for Infant and Child Nutrition Initiative with its formulation >Your< Iron Syrup in the award ceremony held last month.
The formulation, meant to address iron deficiency in children and help them avoid anaemia, has been commended by the award judges for satisfying an unmet consumer need and for presenting strong scientific evidence.
Vegan omega: Free Spirit Group extends algae oil supplement line to infants and children
Australia’s Free Spirit Group has added an infant and young child product to its megaOmega brand of algae oil supplements, providing 250mg of DHA and 2.5mg of EPA per serving (0.5mL).
Omega-3 fatty acids such as DHA and EPA are key to brain and eye development in children. Although, DHA is widely considered the master omega because the body can readily convert DHA to EPA and other omega-3 forms.
According to Dave Dane, managing director of the Free Spirit Group, algae oil is an alternative for the common omega-3 sources such as fish or krill oil.
Take what you need: Parents in China tier one, two cities seeking single or duo nutrient supplements – Nature’s Way
Parents in tier one and two China cities have been seeking specific nutraceuticals containing only one or two nutrients to provide their children with what is needed, instead of relying on a general multivitamin product, claims Nature’s Way.
Parents from these developed cities are willing to do their own research and have a better understanding of individual nutrients, says the brand.
In contrast, parents from tier three cities and beyond are most likely to purchase multivitamins and the usual ‘hero’ products, such as vitamin C and DHA.
Finding the ‘magic’: Danone trials infant formula with novel lipid structure on babies’ long-term growth
Danone has been studying how the consumption of an infant formula with a novel lipid structure could affect babies’ long-term growth, especially on their metabolic health.
Conducted in Singapore, the RCT measures the impact of the formula on the babies yearly up until they reach five years old. For example, their weight gain, BMI-for age z-score, immunological, microbial, and cognitive outcomes will be measured.
The infant formula of interest contains milk droplets of novel lipid structure and is not yet commercially available.
Probiotics for infants: Bioflag Biotech’s newly approved MP108 launches in Aunulife finished products in China
Taiwan-based Bioflag Biotech’s proprietary probiotic strain Lactobacillus rhamnosus MP108 was launched in an infant product in China in August, after the strain was previously approved for use in infant or children’s foods in April.
The finished product was launched in August by Aunulife under its “Small Boxes” probiotic series, said Bioflag Biotech. Aunulife is an Australian probiotic brand that has been acquired by China firm Ausnutria. Ausnutria is also one of the shareholders of Bioflag.
Lactobacillus rhamnosus MP108 was approved by China’s National Health Commission (NHC) as a new raw material for use in infant or children foods in powdered sachets in April.
Gumming for the krill: NutraCeutical Ingredients forays into kids supplements with brain health product
Singapore-based NutraCeutical Ingredients (NCI), the maker of joint and bone supplement brands Recogen and Bone K+, has introduced a new brand addressing the cognitive health of children.
Marketed as BrainFit, the supplement is a sugar-free gummy said to support memory and concentration.
This was NCI’s first foray into children supplements, with most of its products targeted at seniors to help improve mobility, or those suffering from bone and joint problems.