Brand new: Shiseido's new beauty-from-within range, Nestle's infant liquid milk in China and more

By Tingmin Koe

- Last updated on GMT

Brand new: Shiseido's new beauty-from-within range, Nestle's infant liquid milk in China and more

Related tags shiseido holista colltech melrose Nestlé

This round of industry update features insights from Shiseido, Nestle, Australia's Melrose, and Hoslita Colltech.
Beauty-from-within in China: Shiseido doubles down on category as ingestible beauty market gathers pace

Shiseido believes that China’s ingestible beauty market has become stronger post COVID-19, and the Japanese beauty and skincare giant plans to double down on its efforts with the launch of a new beauty-from-within brand.

The company told us ​that it has been seeing double digit growth in China’s ingestible beauty market, with the growth “only becoming stronger”​ post COVID-19.

It added that brand experience would become “the ultimate key differentiator”,​ while product efficacy, safety and quality were just as important, Carol Zhou, SVP at Shiseido's China Business Innovation and Investment Representative Office said.  

Innovation, sustainability and exports: New Melrose Health Group CEO on wealth of growth opportunities 

The new CEO of Australia's Melrose Health Group has underlined his plans​ for the firm, with innovation, sustainability and exports set to underpin his growth strategy.

Former BioCeuticals, Designs for Health and LifeSpace CEO Nathan Cheong took the helm in September at the family-owned firm, which also counts Orchard Manufacturing and its flagship Nu-Lax brand, alongside Melrose products in its stable.

As well as dominating the Australian laxative / digestive health category, Nu-Lax is also the number one brand in the same cross-border e-commerce sector in China, while Melrose also has a presence in Japan and a small number of other export markets.

Higher bioavailability: Holista Colltech launches water soluble vitamin D drops in Malaysia via direct selling channel

Holista Colltech has launched a water-soluble vitamin D drop product in Malaysia and plans to launch it in the US soon. The product is said to be more than five times bioavailable than fat-soluble vitamin D.

The product, known as HydroD,​ was launched in Malaysia via the company’s direct-selling subsidiary Alterni.

Developed using a patented technology, it is said to have achieved a bioavailability of more than 90 per cent. The bioavailability test was conducted by a laboratory linked with The University of Mississippi in the US.

Infant liquid milk in China: Nestle strives to meet Gen-Z's demands for convenience and immunity benefits

Nestle China says that there is growth potential for the infant liquid milk category​, especially amongst mothers in their 20s who are demanding more convenient and functional solutions.

Nestle China showcased Beba Supreme Pre – an infant liquid milk from its German subsidiary during the recent China International Import Expo (CIIE).

According to the company, immune benefits, nutrition profile, and convenience are the top three factors that mothers would consider when selecting infant formula. 

Increasing NMN awareness: Next Miracle Nutrient opens first retail outlet / experience centre in Hong Kong  

Next Miracle Nutrient is opening its first retail outlet in Hong Kong selling its nicotinamide mononucleotide (NMN)​ supplement, with the firm also hoping it will serve as an ‘experience centre’ to educate the public on NMN.

NMN supplements are still relatively new in Hong Kong, according to James Ng, who is business development manager at the Hong Kong-based company

The NMN market is growing and we believe there will be enormous demand for NMN supplements, however consumer awareness is relatively weak in Hong Kong​.

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