See the 10 most-read stories in the month of November, including Nestle China's insights on the country's infant liquid milk market, Malaysia's Holista Colltech NPD plans for its highly popular probiotic brand Lacto-5, consumption trends in the recent Double 11 shopping festival and more.
![NIA top 10 stories](https://www.nutraingredients-asia.com/resizer/v2/JGDOA64ABVOLZDNKMXBSOO7NHQ.png?auth=83026a40c68c3626e1528e339b64239b9990ab21ab8b3dcb419d15d51da18775&width=750&height=422&smart=true)
![Loving local: Malaysia's bestselling probiotic brand Lacto-5 on NPD plans, sales strategies, and consumer trends](https://www.nutraingredients-asia.com/resizer/v2/7Y75QSMURFMLTH56Y5QERN3SB4.jpg?auth=18f1fcbb3ba0a477f7356de197e66e123f528c8841ecfd0af38b532e8d7ed439&width=749&height=449&smart=true)
Malaysia headquartered biotech company Holista Colltech has outlined the new product development plans for the country's bestselling probiotic brand Lacto-5, including a new product for immune health and the plan to combine probiotics with other functional ingredients.
![Infant liquid milk in China: Nestle strives to meet Gen-Z's demands for convenience and immunity benefits](https://www.nutraingredients-asia.com/resizer/v2/VYEDLV2DIFPYRCXEMUGDUH6O4E.png?auth=ca7597c8c1b49667f000b115bee9d28197e83d6967c5913934e5781e56f6a788&width=758&height=434&smart=true)
Nestle China says that there is growth potential for the infant liquid milk category, especially amongst mothers in their 20s who are demanding more convenient and functional solutions.
![China's double 11 trends: Top-selling supplement brands revealed as TikTok takes-off as retail channel](https://www.nutraingredients-asia.com/resizer/v2/ETKWIQKHQ5P2FCSR5I23R7APQU.jpg?auth=dc90975f0e8a5b97a4eef0ef3f5442c51868caaabdf2a56fbfa3a0feca36fead&width=748&height=466&smart=true)
The biggest-selling supplement brands in China's mammoth Double 11 shopping festival have been revealed, while insights from Swisse have revealed the growing popularity of TikTok as an e-commerce channel.
![China's supplements customs registration: 'Clearer info' on international authorities facilitating registration](https://www.nutraingredients-asia.com/resizer/v2/OJTOJZWPPRKDPPJNC3XML3ZAE4.png?auth=f3ae18a3e16a7aadf7ebce4d8bc4860f1d7d10870af0444a482871dc29932b55&width=723&height=443&smart=true)
There are new updates to China's customs registration, which will affect all food and supplements exports, with clearer information on the corresponding overseas authorities that are in charge of helping companies with their registration process.
![Idea to commercialisation: How PepsiCo, Yili and start-ups are innovating across product formats for probiotics growth](https://www.nutraingredients-asia.com/resizer/v2/6MIZUXMSCJL7ZECSSS52PIXE2E.jpg?auth=fc84cccd1d65cfbd3f76f7463695ddc50693bad3528a8818c7c2b67d41ce2d2a&width=748&height=421&smart=true)
Probiotic products that have strong scientific backing for health claims, innovative delivery formats and added functionalities via vitamins or botanicals have a strong basis to anticipate successful commercialisation in the post-pandemic era, according to our final Probiota Asia 2021 expert panel.
![Tough fight for international brands: Chinese parents now see local formulas as 'most trusted source' – a2MC survey](https://www.nutraingredients-asia.com/resizer/v2/NCXSXJWSIJJX5GPWKLEPXJ63U4.png?auth=c5816011f75aa911b2d1c07af0b430d9b76d445db4f1c9f925534a97aea3bf06&width=724&height=440&smart=true)
China has become the most trusted source of infant milk formula in the eyes of domestic consumers and Chinese parents are preferring to buy from brands that resonate, consumer surveys from the a2 Milk Company (a2MC) has revealed.
![Innovation, sustainability and exports: New Melrose Health Group CEO on wealth of growth opportunities](https://www.nutraingredients-asia.com/resizer/v2/L7CNH7CCAJIJPIHFBZSSGSQUD4.png?auth=5d54077207fff9bca8a7033114b5a5c3753e2499c28b942834c8f1ff59499b71&width=748&height=435&smart=true)
The new CEO of Australia's Melrose Health Group has underlined his plans for the firm, with innovation, sustainability and exports set to underpin his growth strategy.
![Closing the gap: Prebiotic formula achieves microbiota similar to breastfed infants – Nestle-funded trial](https://www.nutraingredients-asia.com/resizer/v2/PZVWDVLZDRIELCHL6B7LTMAAIY.png?auth=033a32bc9192529d0dc814f0b6bfe21a80bfaa5cf5fdf56272964b067c53d0ef&width=724&height=440&smart=true)
A trial funded by Nestle has found that infant formula enriched with milk-derived oligosaccharides (MOS), a prebiotic, has helped to improve gut microbiota in babies, such as increasing the abundance of Bifidobacterium.
![Probiotic regulations in APAC: Everything you need to know on latest developments in SEA, China, Korea and Middle East](https://www.nutraingredients-asia.com/resizer/v2/TELCYIJZ5FJ6XDQBTYZNVVYWQ4.png?auth=9c51c59901f054e4c470449d17e17cee4f23035fb28a91279d5ee68f11cecfe2&width=724&height=445&smart=true)
Regulators across Asia Pacific are paying more attention to the rapidly growing probiotic market and have introduced new policies to keep up with the category's development, said regulatory specialists on the third day of our Probiota Asia digital summit.
![Ashwagandha roots, leaf extract shown to stimulate immunity – 60-day trial](https://www.nutraingredients-asia.com/resizer/v2/2TGBRJPUZFOBRJWLJAUR7WO4QQ.png?auth=4b210fced3db4b877d0270bbdc6865b3d9007bd51ec5809eef7ecf82da898a43&width=737&height=442&smart=true)
The supplementation of ashwagandha (Withania somnifera) root and leaf extract has shown to stimulate the immune system, said a 60-day RCT conducted in India.