Collagen collection: Japan’s Tenshi no RaRa maker aims to increase Taiwan sales fivefold, secures Thai approval
Established in 2000, Eminet has sold more than 100,000 collagen soaps and 190 million bags of the drink.
Eminet entered Taiwan in 2020, the first export market for the company, with cumulated sales of 10,000 and more than 300 regular subscribers.
Tapping on the demand for Japanese products in Taiwan, Eminet is now forecasting sales to grow by five times next year as it ramps up its advertising efforts.
In Taiwan, the products are sold on online platforms such as MOMO, yahoo!, and PChome.
Eminet is promoting its products mainly through internet advertising on Facebook, LINE and YouTube.
“We plan to develop large advertisements such as commercials on TV in the next fiscal year,” said Nishina Yuji, Eminet’s overseas business manager.
He added that Taiwanese consumers are drawn to the high quality of Japanese products.
“Taiwanese are very pro-Japanese. We decided to launch our collagen soap there because there is no collagen-containing facial soap that excel in moisturising properties.”
“Because of COVID-19, people can’t travel to Japan, so shopping for Japanese products by mail order is increasing.”
Eminet’s products contain fish collagen obtained from tilapia. The firm’s collagen drink had been previously studied in a clinical trial for its effect on increasing skin moisture and relieving redness.
Similarly, the soap is marketed for cleansing and moisturising properties.
According to Nishina, collagen supplements are especially popular among younger Taiwanese consumers.
However, these supplement are typically found in a powder format, while Tneshi no Rara are liquids packaged in sachets.
“Almost all collagen sold in Taiwan is a powder type. There is also a liquid type, but it contains sweeteners and preservatives. Tenshi no RaRa is an additive-free liquid collagen that can be easily mixed with any drink or food.”
Tenshi no RaRa collagen drink come in individual liquid sachets which can be stored at room temperature. It can be used in both cold and hot applications such as tea, wine, juice, and soup.
In Taiwan, collagen soaps are not as common. Eminet’s soap is made with the time-consuming frame kneading method, aged for three months and polished.
Eminet’s collagen drink has also been approved by the Thailand Food and Drug Administration and intends to launch in the country in the second half of 2022.
Similar to Taiwan, collagen products in Thailand are mostly available in powders, with some bottled liquid collagen. Tenshi no RaRa collagen drink will be the first sachet type in Thailand.