Brand new: Nestle, Brand's Suntory, Culturelle, EZZ in the spotlight

By Tingmin Koe contact

- Last updated on GMT

Brand new: Nestle, Brand's Suntory, Culturelle, EZZ in the spotlight

Related tags: Nestlé, brands suntory, Culturelle, Probiotics, glucose control

This round-up will look at new developments from major brands including Nestle's launch of a new glucose control supplement in Malaysia, consumer trends that Culturelle is seeing in China and more.

Nestle Malaysia launches pre-diabetes risk assessment website with new glucose control supplement

Nestle Malaysia has launched a website assessing pre-diabetic risk for the public alongside its new glucose control supplement.

Upon completion of the assessment, those at risk of pre-diabetes will be provided weekly meal plans catered to their individual needs.

“This newly launched resource hub features a pre-diabetes risk assessment tool, personalised health tips, and tailor-made meal plans. These tools are critical in supporting the broad spectrum of Malaysians, potentially at risk of pre-diabetes, take back control of their health before the onset of Type 2 diabetes.

Sesame goodness: Brand’s Suntory launches new products for brain, heart health in D2C channel

Brand’s Suntory is expanding its portfolio​ for brain and heart health with new products launched via the direct-to-consumer (D2C) channel in Singapore.

The company introduced two products from its parent company Suntory into Singapore in December and August last year, namely 1) DHA & EPA + Sesamin EX and 2) Sesamin EX.

The two products, which have been sold in Japan for several years, were introduced to the Singapore market via the D2C channel.

‘Riding the trends’: Culturelle sees fast China growth for women’s health and weight management probiotics

Probiotic specialist Culturelle is witnessing strong growth in China​ for its products targeted at women’s intimate health and weight management, alongside products for digestion.

The brand under DSM’s consumer health company i-Health Inc entered the China market in 2014.

Since then, it has expanded its offerings and currently sells 14 product SKUs via cross-border e-commerce (CBEC) into China.

Brand building: Australia’s EZZ Life Sciences new chairman outlines R&D and international expansion plans

Australian healthcare company EZZ Life Science Holdings is pressing on with ambitious R&D and international expansion plans​, as it shifts from being a distributor to a producer of evidence-based health products.

The ASX-listed firm only started producing its own brand of health supplements in 2020, mostly through third-party manufacturers, and now has more than 10 products in the market ranging from NMN, immunity, men’s health, children nutrition, digestive, skin health, energy to weight management.

EZZ also distributes the Eaoron brand of skin care products, comprising more than 20 products, manufactured by Australian United Pharmaceuticals.

Better-for-you candy: Australia’s Funday outlines domestic and international expansion strategy

Australia start-up Funday Natural Sweets is on a mission to increase its presence​ from 1,000 outlets to 3,000 next year, in addition to unveiling plans to expand internationally.

The brand first launched in March 2020 manufacturing prebiotic lollies, and the products are now available at Woolworths, Chemist Warehouse, health food stores and online in Australia.

According to the founder Daniel Kitay, the firm is in discussions with other independent supermarket chains, petrol and convenience outlets to grow its presence in Australia.

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