Brand new: Latest industry insights from P&G, Duolac, Culturelle

By Tingmin Koe

- Last updated on GMT

Brand new: Latest industry insights from P&G, Duolac, Culturelle

Related tags P&G holista colltech Duolac Culturelle

This round-up features exclusive insights from major nutrition brand names, including P&G, South Korea's probiotic brand Duolac, and Culturelle.
‘A habit sticks’: P&G and Holista Colltech on why immune product demand will persist - WATCH

The COVID-19 has led to new habits that are here to stay, including taking supplements that benefit the immune system, according to P&G and Holista Colltech.

In the latest episode of our Nutrition Asia video series​, we hear how both companies launched new immune-related supplements late last year, with vitamin D a common ingredient in their products.

“Across the region, P&G is seeing a very strong demand for the immune supplement category…We believe this trend is here to stay, because we see that for some of the habits that have changed, we see them as ‘sticky’ and consumers want to stay with these healthier habits,” ​said Aalok Agrawal, Senior Vice-President, P&G - Personal Healthcare (Asia, India, Middle East & Africa).

Effervescent health: P&G launches VÖOST Vitamins in major retailers in Singapore

The Procter & Gamble Company (P&G) has launched VÖOST Vitamins, an Australian effervescent supplement brand, in major retailers in Singapore​ after acquiring the brand in April 2021.

With seven SKUs comprising of single vitamins to multi-ingredient supplements, the products are sold in major pharmacies, supermarkets and e-commerce retailers in the country.

The products include vitamins B, C, collagen, magnesium, multivitamin, energy and muscle performance focusing on supporting immunity, nervous system health, to overall wellness.

Probiotic R&D opportunities: Duolac singles out infant, ageing, oral, liver health potential

Duolac, the probiotic brand of South Korean company Cell Biotech, is exploring the benefits of​ probiotics across different life stages, from infant health all the way to ageing issues.

The probiotic brand was first founded in South Korea in 2002 and its products are available in over 40 countries.

While the domestic audience is its largest market, the brand has also made a name for itself in Denmark and Singapore, which it ventured into in 2012 and 2015 respectively. The two countries are now its second and third largest markets.

The spice is right: Indian spice producer targets the global stage with B2C nutra brand

One of the world’s largest spice producers, Synthite, has set sights on becoming a global nutraceutical consumer brand, with its market expansion plans gathering pace.

The Kerala-headquartered conglomerate also owns a chocolate business known as Paul and Mike and a real estate business known as Synthite Realty.

Its nutraceutical brand, known as NatXtra​ – which means “natural extract”, introduced four new products last month, including Ginger for Digestive Wellness, Green Tea for Slim and Detox, Brahmi for Memory Enhancing, and CoQ10 for Fertility Enhancing.

Growing up: Why China’s ‘underdeveloped’ adult probiotic segment will continue to expand – Culturelle

China’s probiotic market has been traditionally driven by products targeted at infants and kids, but global probiotic brand Culturelle believes that the adult market is set for “very strong growth momentum”.

The brand under DSM’s consumer health company i-Health entered the China market with products for infants and kids in 2014.

Since then, it has noticed that the adult probiotic market has been growing by leaps and bounds, especially with the rise of snackification of probiotics.

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