Japan focus: Frucor Suntory, Shinya Koso, Growth Asia in the spotlight

By Tingmin Koe

- Last updated on GMT

Frucor Suntory, Shinya Koso, Growth Asia in Japan round-up

Related tags Frucor Suntory shinya koso Growth Asia 2022

Frucor Suntory on the challenges of meeting the region’s demand for better-for-you beverages, Shinya Koso’s insights on digestive health and weight management trends, and the upcoming Growth Asia Summit are the highlights of this round-up.
Regulatory landmines: Frucor Suntory exec on the challenges of meeting better-for-you beverage needs in APAC

While consumers are clamouring for healthier beverages across APAC, spanning sugar reduction and the added functionality, the regulatory landscape still poses a significant challenge for brands.

That is the view of the Scientific and Regulatory Affairs Manager at Frucor Suntory, Dr Lesley Stevenson, who spoke at our final Positive Nutrition Interactive Broadcast on better-for-you beverages, available for view here​.

Markets like Vietnam, China, Indonesia and the Philippines usually look for vitamins in the beverages, whereas Thailand and Japan are inclined to adding more fruits and vegetables to their consumption, she said, referencing a survey done in 2021.

Tickets on sale: Join us in Singapore for expert insights on Asia's fastest growing food and nutrition sectors at Growth Asia 2022

Delegate ticket sales open today for our three-day, face-to-face Growth Asia Summit in Singapore this October, where we'll be dedicating days to Healthy Ageing, Probiotics, Prebiotics and the Microbiome, and Protein innovation.

The three-day face-to-face summit will take place at the iconic Marina Bay Sands venue in Singapore from 11-13 October​.

There will also be a condensed digital version of the event from Oct 18 to 20.

‘The market for active enzymes is immeasurable’: Japan’s Shinya Koso on digestive health, weight management trends

Supplement brand Shinya Koso believes that the market for active enzymes products is immeasurable, driven by consumers’ concern with digestive health and weight management.

Currently, the brand’s existing consumers can be broadly categorised into two groups.The first group is mainly individuals over 40 years old and are consuming the product to maintain their intestinal health.

The other key consumers of Shinya Koso are women in their early 20s to 40s and are concerned with weight management. 

Immune boosting, diabetes prevention, anti-ageing claims under fire in Japan

A range of food and supplement products that claim to boost the immune system, prevent diabetes and ageing has come under the attention of the Japanese authorities.

Between October and December last year, a total of 231 products sold online were caught for making exaggerated and/or false health claims, Japan’s Consumer Affairs Agency (CAA) said. 

Most of these products – 142 of them – were health foods that came in the form of capsules, tablets, and granules etc.

NutraIngredients-Asia Awards 2022: Meet the judging panel...Entries now open!

The NutraIngredients-Asia Awards 2022 are open for entries, and today we reveal the expert judges that will help crown the region’s brightest and best products, ingredients and initiatives.

There is a total of 12 judges from Australia, China, India, Japan, and South East Asia.

The awards will be announced via a live broadcast on September 6.

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