Vitafoods: Taiyo to showcase new additions, flavours and ingredients supporting long-term healthy lifestyles.

By Liza Laws contact

- Last updated on GMT

© Shutterstock
© Shutterstock

Related tags: Vitafoods europe, Dietary supplement, Dietary supplement industry, Nutrition, Vitamin

At Vitafoods Europe, functional ingredient expert Taiyo will present brand new concepts which it says will address current consumer trends including healthy ageing, sports nutrition and clean label products.

The company will also be bringing new additions to its Sunfiber portfolio – a natural, 100% soluble dietary fibre as well as its new Sunfiber Water Concept, a hydration solution with health-boosting properties. It will also present Sunphenon EC, known for its high polyphenol and catechin content with proven antioxidant effects. Other highlights at the Taiyo stand will include functional ingredients such as concentrated Moringa seed extract and new Vegemeat concepts.

Another product being showcased is Sunphenon EC which Taiyo says offers a new variant in addition to existing green tea extracts and is rich in epicatechin, found predominantly in cocoa and green tea, and has a proven positive effect on the cardiovascular system. The company says it can decrease morbidity and mortality from cardiovascular diseases and is associated with the consumption of flavanols. They say it is perfect for elderly people or other consumers who have problems with muscle health, such as muscle atrophy. The product has been specially developed for use in instant tea sticks, instant beverages or supplements.

Vitafoods visitors will also be able to learn more about Taiyo’s Chia Protein XiaPure containing chia seeds that contain essential amino acids - an alternative source of protein and good for sports nutrition. A finely milled, high-quality vegan protein powder from Chile, it makes up part of the Vegan Protein Shake. The chia protein makes the mouth feel much smoother and Taiyo says the ingredients Sunfiber, Raw Coffee Powder and SunActive Zinc products deliver added nutritional value. They can be used for ready-to-drink shakes or protein-enriched ice cream, and is available in three different flavours.

The third product Taiyo will be presenting is the Sunfiber Water Concept. Taiyo says it addresses different target groups, including the ageing population. 

Other highlights at the Taiyo stand include the various Sunfiber Blends with different added health benefits, as well as Moringa, a standardised leaf powder with 1% glucomoringin that has anti-inflammatory properties, and new concepts surrounding the pea-based meat alternative Vegemeat for various consumer groups.

Dr Stefan Siebrecht, Managing Director at Taiyo’s German subsidiary, says: "The Corona crisis has had a major impact on consumers interest in healthy eating. More and more people are questioning the ingredients in a product, and increasingly want natural and plant-based alternatives. Taiyo presents solutions and products with which the industry can meet these demands​. "

Related topics: Suppliers, All Asia-Pacific, Japan

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