Trend tracker: Market insights from BYHEALTH, Kirin, H&H and more

By Tingmin Koe

- Last updated on GMT

Trend tracker: Market insights from BYHEALTH, Kirin, H&H and more

Related tags ByHealth Kirin H&H Group

Here we feature the latest exclusive trends insights from major dietary supplement firms, including BYHEALTH’s observations in China, immunity developments in Japan from Kirin, plus key NPD areas from Swisse’s parent company H&H.
Tracking trends: BYHEALTH rebrands CBEC offerings, outlines new product launch plans

BYHEALTH has rebranded its cross-border e-commerce (CBEC) product offerings and has outlined how its new product development will peg to the latest trends in China’s supplement market.

The company recently launched dissolvable strips containing caffeine, lutein and zeaxanthin for boosting energy and fighting fatigue. A man’s vitality product containing the botanical epimedium and zinc is slated for launch in the next quarter.

As part of the rebranding, the product packaging of BYHEALTH international products have been re-designed and renamed as BYHEALTH PRO.

One in three Chinese parents sticks to one brand when buying toddler foods – Consumer survey

One in three Chinese parents will stick to one brand when buying complementary toddler foods, according to a newly released consumer survey report.

This is based on a survey involving 8,934 respondents from all over the country.

Notably, 32.6 per cent of the respondents said they would not change the complementary foods brand that they were purchasing. Another 38.1 per cent said they would try new brands on an irregular basis, but they would only try out one brand each time.

More formats, more sales: Kirin aims 20% growth in immune product users with brand collab

Kirin partnering to grow its immune health business featuring the ingredient LC-plasma by working with brands that can incorporate the ingredient into various dosage formats.

Kirin already has its own finished product brand iMUSE that features LC-plasma, also known as Lactococcus lactis strain Plasma​, in various product formats, such as beverages and supplements.

It said in its FY2021 results that it aimed to increase the number of consumers regularly taking LC-plasma to 750k, which was about 20 per cent higher than the existing 580k regular users.

Next gen products: Swisse’s parent firm lists five key NPD areas including immunity, healthy ageing, to mobility

Swisse’s parent company Health and Happiness Group (H&H Group) has identified five key areas, namely

immunity, digestion, healthy longevity, mobility support, and beauty benefits, in developing its next generation products.

It is also conducting human studies on formulations designed to support consumers who experience urinary tract infections, complaints related to osteoarthritis, high cholesterol, neurocognitive functions and mood.

Last year, the company launched 73 new supplement products, up from 65 in 2020. The largest growth in new product development came from its baby nutrition and care portfolio.

Ready to roar: Malaysia’s tiger milk mushroom maker targets overseas growth amid domestic popularity

Tiger milk mushroom has been receiving growing attention in Malaysia and a local tiger milk mushroom supplier is now eyeing overseas sales growth for the ingredient traditionally used for immune and respiratory health.

Tiger milk mushroom, alongside cordyceps and vitamin C, is one of the ingredients that has come to the forefront during the pandemic.

So far, Nexus Wise has worked with local brands such as Bio-Rich in launching products containing their tiger milk mushroom branded TigerPRO.

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