China focus: Yili, BYHEALTH, Bayer reveals NPD pipeline and priorities

By Tingmin Koe contact

- Last updated on GMT

A photo showing the flag of China. © Getty Images
A photo showing the flag of China. © Getty Images

Related tags: China

This round-up will feature exclusive insights from big brand names Yili, BYHEALTH, and Bayer, on their new product development strategies across healthy ageing, men’s health, weight management, and infant health.
Shattering stereotypes: How APAC supplement brands are wowing with packaging design, quality and sustainability

APAC supplement brands are bringing new packaging innovations to the market to stand out from its competitors, with China’s Wonderlab, Australia’s VÖOST Vitamins as prime examples.

A good packaging also serves to protect and preserve the stability of the product contents within the stated shelf-life, offers ease of convenience, and is environmentally friendly.

In this edition of VitamINSIGHTS, we will shine the spotlight on brands that are breaking the barriers and stereotypes of how dietary supplements should be packed and presented for enhanced attractiveness, convenience, and protection. 

Probiotics for healthy ageing: Yili details solid beverage innovation for China launch

Yili will be launching a solid beverage formulated with probiotics and GABA as the key ingredients as a new option for the middle-aged and elderly population.

Healthy ageing is one area where Yili is seeing opportunities for new probiotics product innovation.

The new product, known as BL-99, will offer digestive, bone, immune health benefits and blood pressure control, Dr. Zhanyou Yun, assistant president of Yili Group told NutraIngredients-Asia.

Tracking trends: BYHEALTH rebrands CBEC offerings, outlines new product launch plans

BYHEALTH is rebranding its cross-border e-commerce (CBEC) product offerings and is planning for a series of new product launches that will peg to the latest trends in China’s supplement market.

As part of the rebranding, the company has launched a new product known as Energy PRO – an anti-fatigue dissolvable strip in end March.

It is also planning to launch a men’s vitality wellness and a weight management product under its international range.

Excessive protein intake linked to increased risk of hypertension among Chinese – longitudinal study

The excessive intake of either plant or total protein content may increase the risk of hypertension (HT) among the Chinese, according to a new study.

After 143,035 person-years of follow-up, a total of 2,586 and 2,376 male and female new HT cases were identified.

It was proposed that a high protein load may exert harmful effects by releasing free radicals, cytokines, or other vasoactive factors in the kidney, blood vessels, brain, or other organs, thereby increasing the subjects’ BP.

China debut: Bayer’s maternal health brand Elevit diversifies into infant nutrition

Bayer’s maternal nutrition supplement brand, Elevit, has made its debut in the infant nutrition space with new products launched in China last month.

Two products, namely 1) Elevit Vitamin D soft capsules and 2) Elevit Calcium Zinc Vitamin D soft capsules, were launched and were aimed at benefitting bone health.

Bayer Consumer Health China has also outlined the new product pipeline that it has planned for its infant nutrition portfolio, including the launch of DHA and probiotics next year.

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