Kao has launched two new healthy ageing related Foods with Function Claims (FFCs) in Japan, targeted at improving mobility and cognitive function.
Launched under the Refine (リファイン) brand, the products are first made available in 274 stores from the Sugi Pharmacy chain on April 4.
Key ingredients used in the products include milk-derived sphingomyelin for the mobility product and coffee bean-derived chlorogenic acids.
There has been a slew of product innovation surrounding gamma-aminobutyric acid – better known as GABA – in Japan, with the ingredient incorporated in an array of dosage formats under the Foods with Function Claims (FFCs) framework.
Some examples include Van Houten chocolate powder beverage which claims to improve sleep quality and rice products by Deria Foods which claims to lower blood pressure.
There is a trend of incorporating GABA in FFCs that come in general food forms, and not just the capsule and tablets formats, with other examples such as soybean sprouts by Salad Cosmo.
Meiji is re-entering Thailand’s infant formula market with a powder cube product, 17 years after it wound up its business in the country due to an international currency crisis.
The product, known as Meiji GU Formula Gold EZcube, is for toddlers age one to three and is currently sold in Thailand via e-commerce.
The technology for making the cubes – which is Meiji’s proprietary technology – is in fact the same as the one used for manufacturing Danone’s Aptamil pre-measured tabs launched in the UK a year ago.
Japanese firm Meiji has launched its sports nutrition brand SAVAS into Taiwan, targeting what it believes is a growing community of sports enthusiasts.
Meiji has launched three SKUs from its flagship whey protein powder range in Taiwan recently, namely yogurt, vanilla, and chocolate. The other flavours sold in Japan include matcha, rich chocolate, and clean fruity flavours.
Each pack, weighing at 1.05kg, is sold at NTD$1,680 (US$57.85).
Kirin is aiming a 20 per cent growth in the number of regular consumers buying functional foods and drinks containing its immune health ingredient LC-plasma by working with brands that can incorporate the ingredient into various dosage formats.
One of the latest brands is Nihon Yakken, which launched a green vegetable juice product containing LC-plasma in end March.
Between Sep 2021 and Mar 2022, a total of 14 new products containing LC-Plasma have been launched. Five were from Kirin and nine by other brands.