Brand new: Amway Korea’s precision probiotics, Ora’s cellular health product, HMO formulas by Nestle

By Tingmin Koe contact

- Last updated on GMT

Brands covered in this round-up include Amway Korea, Ora, Nestle, and Glanbia. ©Getty Images
Brands covered in this round-up include Amway Korea, Ora, Nestle, and Glanbia. ©Getty Images

Related tags: Amway, Nestlé, Glanbia

In this round-up of brands related news, we will look at Amway Korea’s launch of its precision probiotics and microbiome testing service, Australia’s Ora innovating in the cellular health space using broccoli-sprout derived sulforaphane and more.
Precision probiotics: Amway Korea launches microbiome testing and six new probiotics

Amway Korea has launched a precision probiotics service where users can send in their faecal samples for analysis and receive recommendations on which probiotic to take to improve their gut microbiome and increase the production of beneficial short-chain fatty acid.

This is a collaboration with Korea biotech start-up Human Effective Microbes (HEM) Pharma.

The company decides which probiotics to recommend by first assessing the users’ gut microbiome using the Pharmaceutical Meta-Analytical Screening (PMAS) system, said HEM’s CEO Dr. Yosep Ji.

Broccoli sprout for cellular health: Australia’s Ora expands practitioner-grade product range

The cellular health supplement category has soared due to nicotinamide mononucleotide (NMN) and nicotinamide riboside (NR) products, and now Australia’s Ora is entering the category with sulforaphane derived from broccoli sprout concentrate.

The product, known as Cellprotect Complex, uses SIRTCell – an ingredient trademarked by Ora and comes from 100 per cent whole Australian broccoli sprout concentrate that is hydro-organically grown.

It is produced using proprietary processes that retain the myrosinase enzyme essential for converting glucoraphanin in broccoli sprout to sulforaphane.

Anti-allergy and immunity with HMOs: Nestle China launches new infant formulas via CBEC

Nestle China has launched three new infant formulas containing human milk oligosaccharides (HMOs) that cater to newborns allergic to cow’s milk protein.

At present, the Chinese authorities do not permit the use of HMOs such as 2’-fucosyllactose (2’-FL) in infant formula. As such, products containing HMOs are entering China via cross-border e-commerce.

The three products that Nestle China has launched are Alfamino HMO, Althera HMO, and Alfare HMO, catered to infants between 0 and 12 months old.

Smile for the extra mile: Smile Organics targets global expansion with coconut water sports nutrition gel

Thai-based firm Smile Organics aims to conquer the US and the Middle East markets with its sports nutrition gel POWCO made of Thai-bred young coconut water.

The firm had launched two gel formulations suitable for pre- and post-workout in around July 2021 and is conducting research for its third formulation.

Armed with investor funding worth 2 million THB (USD$58,000) and a concept based on research with over 500 human subjects under Mahidol University, the firm intends to enter the US by Q4 2022 or Q1 2023.

Glanbia sees sports nutrition NPD opportunities in plant-based and convenience offerings

Glanbia has identified plant-based innovation and new ready-to-consume formats as key areas for sports nutrition product innovation to capture new consumers across its brands, including Optimum Nutrition, Isopure, and Body&Fit.

Its flagship brand, Optimum Nutrition, is heavy in the areas of protein products in the form of shakes, powders, snacks, as well as weight gainers.

Asked the areas for new product development, Daniel Beatty, general manager Asia at Glanbia Performance Nutrition said that the company would be introducing new products in the ready-to-drink/eat space.

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