China round-up: BuffX’s TCM innovation, JD 618 sales data, Chromadex’s omnichannel retail plans

By Tingmin Koe

- Last updated on GMT

BuffX’s TCM innovation, JD 618 sales, Chromadex’s omnichannel plans in China round-up

Related tags China

Functional gummy firm BuffX’s plans for TCM-based functional foods, best-selling nutrition products in JD during the 618 online shopping event, and Chromadex’s omnichannel retail plans are featured in this round-up of China health and nutrition industry news.

‘Beat the bottleneck’: China functional food specialist BuffX to launch TCM-concept breakfast

BuffX plans to outgrow the stiff competition among nutrition brands in China’s tier one and two cities – by launching powder-based ‘breakfasts’ in lower tier cities formulated using traditional Chinese medicines (TCM) concepts.

The first product to be launched under its TCM line Song Li (送理), is a powder-based product which could be dissolved in water and eaten for breakfast.

It is formulated based on two TCM formulas 1) Si Shen Tang (四神汤), which is usually taken to improve appetite and 2) Shen-ling-bai-shu-san​ (参苓白术散), which is widely used for gastrointestinal disorders.

Higher dietary selenium intakes linked to younger ‘biological age’: Telomere study

Increased dietary intakes of selenium for women with type 2 diabetes are associated with longer telomeres, reported to be a marker of biological aging, says a new study from China.

Every 1 microgram increase in dietary selenium intake in women with diabetes was associated with telomeres that were 1.84 base pairs longer. However, no such association was observed for men with diabetes,

The analysis was based on data from the National Health and Nutrition Examination Survey (NHANES) in 1999–2000 and 2001–2002

JD 618 sales data: Numans, BYHEALTH, Harbin Pharma clinch top spots for best-selling nutrition products

Products from Numans, BYHEALTH, Harbin Pharma were the top three bestsellers under the nutrition category in JD’s recent 618 online shopping event.

Responding to queries from NutraIngredients-Asia,​ the company said that bone health, nutrition products for infants, food for special medical purposes, vitamins and mineral products, and edible bird’s nests had reported outstanding sales performance.

The top three bestselling products under the nutrition category were all from local Chinese firms, including Numans’ DHA capsules, BYHEALTH’s protein powder, and Harbin Pharmaceutical Group’s calcium, iron and zinc oral liquid.  

Omnichannel retail in China: Chromadex targets ‘blue-hat’ registration for Tru Niagen within two years

Chromadex, which specialises in nicotinamide riboside (NR) supplements, is eyeing omnichannel retail in China and is confident of achieving the ‘blue-hat’ health foods registration status in the next 24 months or less.

Nicotinamide riboside (NR) is a precursor of nicotinamide adenine dinucleotide (NAD+) – an essential coenzyme regulates cellular metabolism and is found in human body cells.

Chromadex recently announced a joint venture with three other companies to facilitate the distribution of Tru Niagen via omnichannels in China.

Gender difference: NAD+ loss significantly higher in middle-aged men than women – BYHEALTH study

Nicotinamide adenine dinucleotide (NAD+) loss is more significant in middle-aged men than women, a study funded by China dietary supplement giant BYHEALTH and national R&D institutions has found.

The findings meant that it would be crucial to consider gender difference in future NAD+ related studies in the future, said the researchers from BYHEALTH and several China institutions such as Shanghai Jiao Tong University School of Medicine and Jinan University.

Data from 1,518 participants were analysed for this research published in Frontiers in Endocrinology.

Related topics China

Related news

Show more

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast