Brand new: Amway’s traceability program, Meiji’s healthy ageing launch, Blackmores’ COVID-19 trial

Not just the data: Amway, BYHEALTH, Danone on bringing product traceability to life for consumers​​

Food and nutrition companies, as well as government agencies, are increasingly invested in product traceability. In this series of VitamINSIGHTS, we shine the spotlight on supplement and infant formula brands that have made strides in this area, including Amway, Danone, and BYHEALTH.

Amway for example, has launched its Nutrilite Traceability program four years ago, tapping on digital technologies such as web-based augmented reality and livestreaming to “bring product traceability to life” ​for consumers.

Danone, on the other hand, has developed a dual-QR code packaging for its infant formulas sold in countries such as China, while BYHEALTH is operating a transparency factory in Zhuhai for consumers to take a look at the key production process.

Aim for the skies: Malaysian nootropic beverage firm Eureka Drinks aims for 45% growth in 2023​​

Malaysian nootropic firm Eureka Drinks is on track with its new strategic expansion, distribution and retail plans, with Singapore, Mainland China, Macau, Hong Kong, and the Philippines in its plans.

Formed in March 2020 as part of building and construction company Beta Maju, Eureka Drinks has developed three SKUs containing the full B vitamins range, CDP-choline, and guarana.

The beverages, targeting active, affluent adults aged 25 to 55, are sold in pharmacies, convenience stores, mom-and-pop shops, petrol stations, retail chains, minimarkets and supermarkets in various countries like Malaysia, Brunei, South Korea and Dubai.

India’s Mankind Pharma launches first multivitamins gummies for kids’ immune health​​

India’s pharmaceutical firm Mankind Pharma has launched its first set of multivitamin gummies for kids under the brand Health OK.

The new launch will help make Health OK a “complete wellness brand”, said Joy Chatterjee, GM of Sales and Marketing at Mankind Pharma.

Prior to the launch, the brand has been selling a multivitamin tablet for adults.

Doorstep delivery: Meiji launches latest FFC containing GABA via home-delivery only​

Meiji has launched its latest Food with Function Claims (FFC) milk beverage via home-delivery only, amid increased market competition in Japan.

The healthy ageing product, known as Meiji 5-Star Custom, makes five functional claims relating to stress relief, improving memory, supporting blood pressure, suppressing triglyceride levels and rise in blood sugar level.

It is designed for adults who are in their 40s and above.

COVID-19 and supplements: Blackmores made largest-ever single product donation for study on zinc combo​

Australian firm Blackmores has made its largest-ever single product donation to support clinical research for a COVID-19 related trial involving migrant workers in Singapore.

The trial, involving 4,257 migrant workers, assessed two different products. One containing a combination of zinc 40mg, vitamin C 250mg, vitamin E 200IU, and copper 1mg, and the second product containing solely vitamin C 250mg.

The randomised trial was conducted by the National University Hospital in Singapore.