China focus: Top wellbeing concerns, cavier omega-3 rise, and Double 11 bestsellers

By Tingmin Koe

- Last updated on GMT

Latest health and nutrition trends in China

Related tags cavier Fonterra Online shopping

A Fonterra consumer survey on wellbeing concerns, the growing popularity of herring cavier omega-3, and Double 11 online shopping festival’s bestselling nutrition products are the key highlights of this China industry round-up.
Sleep quality, cognitive, immune health are top wellbeing concerns – Fonterra survey

Consumers are most concerned about sleep quality, cognitive and immune health when it comes to taking care of their wellbeing, a new survey from Fonterra’s health and wellbeing brand Nutiani has found.

A total of 5,000 individuals across seven countries, including China, Japan, South Korea, Germany, France, the UK and US were surveyed in August 2021.

A breakdown of the data from Asia showed consumers in China tend to associate good health with cognitive function, such as the ability to think clearly.

Life stage focus: Norwegian herring cavier omega-3 brand’s strategy to further fuel China business

Norwegian herring cavier omega-3 brand Romega says sales volume in China has quadrupled in the past year, and the firm will be looking at fulfilling the demand for life stage needs to further fuel its growth in the country.

For instance, it is currently developing a liquid omega-3 formula for the kids, which will be an addition to its current offerings catered to eye health and prenatal health in China.

Romega is owned and operated by Arctic Biosciences, a biotechnology company that specialises in developing products from herring roe sourced from herring fish in the North Atlantic and the coast of Norway.

JD Health reveals popular nutrition categories, brands, and products in China this Double 11

Nutrition products for gut, liver, eye health and sports have recorded strong growth during this year’s Double 11 shopping festival, says China’s leading e-commerce platform JD Health.

Nemans algae DHA 90 capsules bottle, BYHEALTH’s 600g protein powder gift box, and Schiff Move Free’s 120 coated tablets glucosamine chondroitin bottle for supporting joint health recorded the highest transaction volume on JD Health.

Products that are easier to consume, such as mini-sized calcium tablets also recorded a transaction volume that was six times of the same period last year. Examples of popular products include Swisse's Calcium + Vitamin D mini tabs.

Demand for kid’s eye health nutrition has surpassed that of bone health in China – Nature’s Way

Demand for eye health products for Chinese kids has surpassed the previous powerhouses of bone health and DHA in the past year, according to Australian supplement brand Nature’s Way.

Speaking to NutraIngredients-Asia, ​Airing Wang, head of marketing (China) at PharmaCare Laboratories – which owns Nature’s Way, said that sales of the firm’s eye health supplement for kids have jumped 300 per cent as compared to last year.

In FY22, the brand has sold over one million units of the supplement in China via cross-border e-commerce.

China lockdowns pummel another MLM’s bottom line​ 

Beauty and wellness MLM NuSkin’s recent disappointing earnings report mirrors that of other network marketing companies that list China as a major market.

NuSkin’s shares declined as the company reported a 16% year over year drop in revenues in its third quarter of fiscal 2022.  The decline was 9% when figured on a constant currency basis.

Some of the factors for decline include expanded lockdowns to curb the spread of COVID-19 in China, economic pressures in South Korea, global inflationary pressures.

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