A technology consulting manager has started her own nutraceutical business with the launch of a collagen supplement – a category where she sees the need for more science-backed offerings.
The Australia-based company, Eryn Behan Pty Ltd – which bears the name of the founder, has launched its first product NEE-V Collagen Powder on the company’s website.
Every five grams of the powdered product contains 2,500mg of bovine-derived type I and III bio-fermented hydrolysed collagen, 100mg of vitamin C, 2,500μg of biotin, and 350mg of silica.
‘China-centric approach’: Melrose CEO outlines new distribution and product strategies for key market
Australia health foods company Melrose Health Group is aiming for bigger gains in China with a fresh market strategy and new product pipeline.
Speaking to NutraIngredients-Asia, CEO Nathan Cheong, said the company would be revamping the way it distributes its products in China – with the aim of promoting the Melrose brand on a wider scale.
For instance, the firm is launching its Melrose flagship store on Tmall in December, on top of operating via Taobao, other key cross-border e-commerce (CBEC) platforms such as Kaola, VIP, and the bricks-and-mortar channels.
Probiotic ingredient supplier Probi AB has partnered with DKSH Business Unit Healthcare in launching two new probiotic supplements for the Singapore market.
The products are launched under the Probi banner via a licensing of the name to DKSH.
Known as Probi Iron+ and Probi Bone Health, the two capsule products are sold in Watsons, Shopee, and Redmart. Each product is sold at SGD$49.90 (US$35.67).
Functional food innovation: Amorepacific to expand healthy ageing portfolio with threonine-rich products
South Korean beauty and skincare conglomerate Amorepacific has revealed its ambitions in expanding its healthy ageing supplement portfolio, and is developing threonine-rich new products, following positive findings on the amino acid.
Amorepacific is planning to launch these threonine-rich new products through its health supplements brand Vital Beautie in the first half of 2023.
This is based on a research conducted with Sungkyunkwan University School of Medicine, which showed how the supplementation of essential amino acid L-threonine could improve healthspan in a pre-clinical model.
Software strategy: BodyFirst opens offline retail store offering personalised nutrition consultations in Mumbai
Nutraceutical firm BodyFirst Wellness Nutrition has opened its first offline retail store in Peddar Road, Mumbai, which it said would kickstart its personalised nutrition service.
Speaking to NutraIngredients-Asia, Sandeep Gupta, executive director, chief mentor, and strategic alliance founder, said the store would be the first for the firm in offering personalised nutrition consultation to the consumers.
Tucked in Peddar Road – said to be one of the premium locations in Mumbai, the aim of the first BodyFirst store is to reach out to consumers with higher purchasing power.