TCM-infused supplements gaining popularity amid rising demand for plant-based products – Singapore brand
According to Allied Market Research, the global vegan supplements market size is projected to reach US$13.5m by 2028.
The main drivers of growth are attributed to an increasing number of consumers taking supplements as preventative measures, ageing populations, and a growing desire for animal-free products.
“We see more consumers looking to pursue a vegan lifestyle, which is why our plant-based supplements have been gaining popularity,” Irene Nah, Marketing & Business Development Manager of QN Wellness, told NutraIngredients-Asia.
Claiming to have the largest range of fully plant-based supplements in Singapore, the firm's products are made from natural ingredients and with a Traditional Chinese medicine (TCM) twist.
“A survey on plant-based food consumption in Singapore by Rakuten Insight showed that about 70% of Singaporeans from 16 to 34 years old have consumed plant-based alternatives to animal-based food products. Furthermore, about 33% of respondents aged between 16 and 24 consumed plant-based food several times a year,” Nah shared.
In addition, research has suggested that the use of TCM is “very common” among Singaporean consumers, with 80% of parents indicating simultaneous usage of TCM and conventional medicine for their children.
Among QN Wellness’s product ranges, its bestseller is Bone Essential, which is formulated with calcium L-aspartate (amino acid chelated calcium), turmeric and aloe vera.
“Unlike most calcium supplements, Bone Essential does not need vitamin D for efficient mineral delivery. Calcium L-aspartate is derived from wild yam and is able to carry calcium directly to the bone to be absorbed. The higher absorption rate facilitates the strengthening of bones and joints,” Nah added.
Modern ailments
Sixteen years since its establishment, QN Wellness has introduced a variety of products that address different areas of concern, including prostate health, colon health, sleep quality, metabolism, beauty-from-within, and more.
Of late, the firm has recognised increasing demand for immunity support and nutritional supplements that counter environmental stressors like blue light.
“We are constantly looking to expand our product range based on evolving consumer needs. In light of the COVID-19 pandemic, we developed Immune Care, which comprises vitamin C, garlic extract and propolis to combat problems such as fatigue and weak respiratory resistance. This supplement is suitable for both the elderly and children.
“Considering people’s hectic lifestyles in the new normal, we also launched Vision Care for reducing eye fatigue caused by prolonged screen time, and Liver Care for liver-function support in people with irregular sleep patterns,” said Nah.
Notably, Vision Care is packed with a host of ingredients that are known for eye-health benefits. These include lutein, blueberries, β-carotene, vitamins A and B2, and chrysanthemum extract.
The brand is available at various retail stores in Singapore, including Unity Pharmacy, Watsons and TCM halls, and online marketplaces like Shopee and Lazada.
Although Singapore is its biggest market at the moment, QN Wellness also sees a growing customer base in Malaysia, China, India and The Philippines, owing to online sales via its website.
“We are planning to expand further in Malaysia and venture into Vietnam, which we will share more details about further down the line,” said Nah.
